Revealing lost rivers, restoring habitat the focus of new freshwater funds
About the WWF-Canada Restoration Fund
- Grants totalling $210,000 to improve freshwater health.
- Part of Coca-Cola’s commitment to be water-neutral both globally and in Canada, specifically through investing in watershed conservation projects.
About the projects
- Daylighting lost rivers in Saint John, N.B.
- Sections of Newman’s and Caledonia brooks will be uncovered to show residents the lost rivers that flow beneath their feet and improve the health of freshwater ecosystems that are highly stressed following 250 years of disturbance. This ACAP Saint John Shining a Light on Freshwater project includes removal of fish barriers and invasive species, stabilization of river banks, and opportunities for community members to learn about their local watershed and get involved in improving the health of their river through volunteer planting events and the Saint John River Summit.
- Restoring a Vancouver Island golf course for species at risk
- Former golf course fairways are being restored to their original habitat to improve water quality downstream and create habitat for waterfowl, songbirds and migrating shorebirds, amphibians, reptiles, mammals and invertebrates. The Salt Spring Island Conservancy’s Blackburn Lake Nature Reserve habitat restoration project includes the restoration of up to five wetlands in an area that is highly stressed, and the creation of new trails and signage for people to explore and learn.
- Undoing logging damage to help Pacific salmon
- Industrial logging since the 1970s on Vancouver Island resulted in significant habitat loss for salmon and other wildlife along the Chenatha River. Together with the Toquaht Nation, the Central Westcoast Forest Society’s Chenatha River Watershed Restoration Project will build pools, redefine stream areas and deactivate logging roads to improve conditions for wild Pacific salmon and other threatened wildlife in this highly stressed area.
Ron Soreanu, director of public affairs and communications for Coca-Cola Canada, says:
“Water is an incredibly important shared resource for Canadians, for nature and for our business and we are very excited to be continuing our partnership with WWF-Canada to conserve this precious resource. We are committed to replenishing 100 per cent of the water that we use in our beverages and their manufacturing back into Canadian communities and nature. Our partnership with WWF-Canada and these new Restoration Fund projects will help us toward achieving that goal.”
Elizabeth Hendriks, WWF-Canada’s vice-president of freshwater conservation, says:
“While Watershed Reports show that our freshwater ecosystems are at risk, illustrating where stresses are greatest, the Restoration Fund puts money in the hands of groups working to improve watershed health in their own communities to benefit both people and wildlife that depend on freshwater for their very survival.”
About Coca-Cola in Canada
Coca-Cola in Canada operates in all 10 provinces, and employs 6,200 people in more than 50 facilities, including six production facilities across Canada. We offer a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. We’re proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coca-Cola® Zero Sugar, Coca-Cola Life®, Sprite®, Fanta®, NESTEA®, Gold Peak™, POWERADE®, Minute Maid®, DASANI®, smartwater® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information, visit www.coca-cola.ca or download the Coca-Cola Ambassador app. On social media: Twitter: @cocacolaco_ca; Facebook.com/CocaCola
About World Wildlife Fund Canada
WWF-Canada creates solutions to the environmental challenges that matter most for Canadians. We work in places that are unique and ecologically important, so that nature, wildlife and people thrive together. Because we are all wildlife. For more information, visit wwf.ca.
For further information
Shannon Denny, director, brand and business communications, Coca-Cola Ltd.
firstname.lastname@example.org, +1 416-424-6373
Sarah MacWhirter, senior manager, strategic communications, WWF-Canada
email@example.com, +1 416-347-1894