/ ©: Martin HARVEY / WWF-Canon

About WWF


WWF (World Wildlife Fund) is Canada’s largest international conservation organization with the active support of more than 150,000 Canadians. We connect the power of a strong global network to on-the-ground conservation efforts across Canada, with offices in Vancouver, Prince Rupert,Toronto, Ottawa, Montreal, Halifax, St. John’s, and a growing presence in the Arctic.

Our Mission:
To stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:

  • conserving the world's biological diversity.
  • ensuring that the use of renewable natural resources is sustainable.
  • promoting the reduction of pollution and wasteful consumption.


/ ©: GaryAndJoanieMcGuffin.com
Lake Superior
© GaryAndJoanieMcGuffin.com

Canadian leadership, global impact

Learn about Canada’s current top conservation priorities and how WWF is taking a leadership role in ensuring a future in which humans live in harmony with nature. Learn more...

More than wildlife

Over time, our work has expanded from protecting particular wildlife species and habitats to protecting life on Earth – including our own. Today, our work is about:

Life, because everything we do is about protecting and restoring ecosystems. We measure our success in the abundance and diversity of wildlife and the healthy functioning of natural places in our world, knowing that these healthy ecosystems underpin our communities and economies.

Living, because the choices we make every day decide the future of everyone and everything around us. From what we buy to how we get to work, our actions shape human communities and ecosystems around the world.

WWF-Canada’s Plan
for a Living Planet

We invite you to read our five-year strategy. Learn about our conservation priorities, goals, and how, with your help, we can achieve them.

Read more... (PDF, 1.51 MB)

Guiding principles

The unique way in which WWF works in Canada and around the globe drives lasting results. We are:

Science-based: we believe good science is the foundation for sound conservation practice and policy.

Solutions-oriented: we aim to be at the forefront of thoughtful and pragmatic approaches to tough conservation problems, dare to take risks, try new ideas, and challenge our own and others’ thinking.

Focused on lasting results: we design our conservation initiatives to be workable, robust, adaptive, and resilient to changing circumstances.

Local to global, and global to local: each project we undertake in Canada draws on – and contributes to – the combined expertise of our international network.

Collaborative: we extend our reach and magnify our impact by working with key players in all sectors, including governments, businesses, other NGOs, and academic institutions to solve conservation challenges.

Wildlife Adoptions

/ ©: WWF-Canada
Adopt an animal and help protect
species at risk and the
habitats they call home

Successes

WWF's conservation results include the protection of 38 million hectares of Canadian wilderness through the Endangered Spaces Campaign; the creation of critical marine protected areas on all three coasts, including Gwaii Haanas and Bowie Seamount off the coast of in BC, Ninginganiq on Baffin Island in the Arctic, and the Gully off the coast of Nova Scotia; and the establishment of the largest freshwater reserve in the world in western Lake Superior. Take a look at our conservation successes…

Building a future in which people and nature thrive.

© All photos, graphics and images on this site remain the copyright of WWF, unless otherwise noted, and should not be downloaded without prior permission. © 2011 WWF-Canada; © 1986 Panda symbol WWF-World Wide Fund For Nature (also known as World Wildlife Fund); ® "WWF" and "living planet" are WWF Registered Trademarks. Charitable Reg.#11930 4954 RR0001.  .