About WWF

World Wildlife Fund Canada (WWF-Canada) was founded in 1967 by Senator Alan MacNaughton, and has become one of the country's leading conservation organizations, enjoying the active support of more than 150,000 Canadians. We connect the power of a highly respected and effective global network to on-the-ground efforts across Canada, through our operations in Vancouver, Prince Rupert, St. Albert’s, Toronto, Ottawa, Montreal, Halifax, St. John’s, and a growing presence in the Arctic.

To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:

  • conserving the world's biological diversity,
  • ensuring that the use of renewable natural resources is sustainable,
  • promoting the reduction of pollution and wasteful consumption.
 / ©: GaryAndJoanieMcGuffin.com
Lake Superior
© GaryAndJoanieMcGuffin.com

Canadian leadership, global impact

Learn about Canada’s current top conservation priorities and how WWF is taking a leadership role in ensuring a future in which humans live in harmony with nature. Learn more...

More than wildlife

Over time, our work has expanded from protecting particular wildlife species and habitats to protecting
life on Earth – including our own. Today, our work is about:

Life, because every project that WWF-Canada undertakes is, at its core, about protecting and restoring ecosystems. We measure our success in the abundance and diversity of wildlife and the healthy functioning of natural places in our world. In turn, healthy ecosystems provide the clean air, clean water, and healthy food webs that are essential to every community and the drivers of every economy.

Living, because the choices we make every day decide the future of everyone and everything around us. From what we buy to how we get to work, our actions shape human communities and ecosystems around the world. In all of our work, WWF-Canada looks for ways to live – and make a living – on a healthy living planet.

WWF-Canada’s Plan
for a Living Planet

We invite you to read our five-year business plan. Learn about our conservation priorities, goals, and how, with your help, we can achieve them.

Read more... (PDF, 1.51 MB)

Guiding principles

The unique way in which WWF works in Canada and around the globe drives lasting results. We are:

Science-based: we believe good science is the foundation for sound conservation practice and policy.

Solutions-oriented: we aim to be at the forefront of thoughtful and pragmatic approaches to tough conservation problems, dare to take risks, try new ideas, and challenge our own and others’ thinking.

Focused on lasting results: we design our conservation initiatives to be workable, robust, adaptive, and resilient to changing circumstances.

Local to global, and global to local: each project we undertake in Canada draws on – and contributes to – the combined expertise of our international network.

Collaborative: we extend our reach and magnify our impact by working with key players in all sectors, including governments, businesses, other NGOs, and academic institutions to solve conservation challenges.

Free Email Newsletter

Get the latest news on WWF successes and upcoming events delivered straight to your inbox every month.
 / ©: WWF-Canada
Adopt an animal today!
© WWF-Canada

Symbolic Adoptions

Give animal lovers a gift they want.
Adopt an animal today!

Successes

WWF's conservation results include the protection of 38 million hectares of Canadian wilderness through the Endangered Spaces Campaign; the creation of critical marine protected areas on all three coasts, including Gwaii Haanas and Bowie Seamount off the coast of in BC, Ninginganiq on Baffin Island in the Arctic, and the Gully off the coast of Nova Scotia; and the establishment of the largest freshwater reserve in the world in western Lake Superior. Take a look at our conservation successes
 / ©: WWF-Canada
Download your free mobile app!
© WWF-Canada

Free Mobile App

Get the latest WWF news delivered straight to your smart phone. Download your free app at wwf.ca/mobile.

Progressive Aboriginal Relations Certification

WWF-Canada is the first non-governmental organization to receive the Progressive Aboriginal Relations certification. Learn more