About WWF

Through public mobilization efforts, Bell also sponsored a number of actions on the Living Planet Community, WWF-Canada’s online community designed to educate and motivate Canadians to make green choices and ultimately reduce their individual environmental footprint.

We have also collaborated on a Mobile Take Back Program, where Bell is donating $1 to WWF-Canada for each mobile phone collected. This simple action goes a long way to prevent electronic waste, the fastest-growing form of waste in the country, from ending up in landfill sites. To date, this program has enabled an average collection of 5,961 phones per month.

Related Links:
Bell Canada Enterprises: Environment
Innovating towards a low carbon Canada
Living Planet Community

Leader in greenhouse gas emissions reductions

Catalyst Paper is the largest producer of specialty printing papers and newsprint in western North America and also owns the largest paper recycling facility in western Canada.

A Climate Saver since 2005, Catalyst is well ahead of its promises to achieve a sustained 70% reduction of greenhouse gas emissions, over 1990 levels, by 2010. By reducing its energy use, switching from fossil fuels to biomass and improving the energy efficiency of equipment, Catalyst has already reached its target, one of the most significant percentage reductions achieved by a corporation to date – and equal to eliminating more than 1 million tones of greenhouse gases annually.

WWF and Catalyst also work together in the following ways:

• Promoting sustainability in the marine environment;
• Developing a clean-production approach for use company-wide including work to identify priority chemicals to be targeted for reduction;
• Creating and implementing an integrated approach to optimising environmental improvements in paper manufacturing, moving from a single focus on recycled fibre or forest certification;
• Engaging with the public – specifically, communities where Catalyst employees work and in customer markets  – to inform them about this approach to greener resource management.

Collaborating for freshwater conservation and climate protection

Water is critical to sustaining nature, communities and businesses. WWF and The Coca-Cola Company (TCCC) have come together to conserve and protect freshwater resources around the world. By working together, we believe we can achieve greater results than by working alone.

Working in Canada on a global-to-local approach, Coca-Cola Ltd. and WWF-Canada formed a $1 million partnership to support vital freshwater conservation planning within the Skeena watershed in British Columbia and develop a Canada wide freshwater conservation strategy.

In addition to this, Coca-Cola Ltd. and Coca-Cola Bottling Company have committed to water conservation and greenhouse gas (GHG) emission reduction targets for their Canadian manufacturing facilities, supported by targets set globally by The Coca-Cola Company (TCCC). The global targets include improving water efficiency by 20% (compared to baseline year 2004), and to ‘grow the business, not the carbon and reducing absolute carbon emissions by 5% in global beverage operations by 2015. This commitment has established TCCC as a WWF Climate Saver - a program where leading corporations partner with WWF to set and meet ambitious targets to voluntarily reduce their GHG emissions.

This commitment to WWF-Canada is incremental to a $20 million global partnership between TCCC and the WWF global network.

In addition to this, Coca-Cola Ltd. and WWF-Canada partnered to help inspire and engage Canadians to live more sustainably via a holiday advertising campaign to raise awareness for polar bear conservation and the need for action on climate change.

Developing our partnership even further, Coca-Cola was a National sponsor for Earth Hour in Canada and we are working closely with the company as part of the Coca-Cola Olympic torch bearer committee, responsible for selecting environmental leaders as torch bearers in the lead up to the Vancouver 2010 Olympics.

“We are proud to bring our global partnership with WWF to life in Canada and we hope to make a positive difference by reducing our footprint, investing in conservation, and dedicating our marketing resources toward fighting climate change to protect the polar bear.”
Nikos Koumettis, President, Coca-Cola in Canada.

Related Links:
Coca-Cola Ltd. - Corporate Responsibility
Coca-Cola & WWF Partnership Announcement
Freshwater
Global Warming

Ensuring long-term conservation of forests in Canada

Domtar and WWF-Canada are collaborating to ensure the long-term conservation of forests in Canada, working together on an approach that includes protection initiatives as well as efforts aimed at improving the management of working forests. Committed to pursue FSC certification for all Domtar managed forests, the company has succeeded in achieving 3.5 million certified hectares to date. In addition to this, our organizations continue to pursue FSC chain-of-custody certificates for all Domtar manufacturing facilities and owned distribution facilities and increase the proportion of purchased wood and fibres from FSC sources in the marketplace. Domtar has also identified significant areas for protection and will continue to identify additional areas for protection within the boreal forest.

Domtar and WWF-Canada also agreed to jointly promote the benefits of products originating from well-managed forests in the marketplace, creating a “business case” going beyond regulatory compliance. As a result, Domtar joined the North America Forest & Trade Network (NAFTN).

WWF-Canada and Domtar also have a licensing agreement with the Cougar business to business product range that falls under the EarthChoice® product line - the largest family of environmentally responsible papers ever assembled as they have all earned FSC certification.

Related Links:
Domtar - Environmental Accountability
Domtar & WWF Agreement
Forest Stewardship Council (FSC)
Forests

The first global hotel brand to partner with WWF to tackle climate change

As a leading travel provider, Fairmont is reliant on destination health and is committed to preserving the places where it operates. Resolutely aware of the business impacts associated with environmental damage, Fairmont is taking proactive steps to reduce its CO2 output and help mitigate the effects of climate change through the WWF Climate Saver program.

In partnership with WWF, Fairmont has made a world-class CO2 emission reduction commitment that enables CO2 footprint reductions from operations for both existing and new properties, and includes engaging suppliers, employees and guests to promote the benefits and need to reduce emissions. As with all Climate Saver member companies, Fairmont is showing leadership in a way that will inspire others and has raised the bar for the hospitality industry.

Fairmont joins an elite group of International companies including Coca-Cola, HP and Nike, as one of 21 Climate Saver companies that are demonstrating leadership in voluntarily reducing emissions and setting ambitious targets. By 2010, the Climate Savers companies will collectively cut CO2 emissions by some 14 million tonnes annually-- the equivalent of taking more than 3 million cars off the road every year. At the same time, these companies are saving hundreds of millions of dollars in energy costs.

Our organizations will work together to raise awareness of the need for business and industry to lower absolute emissions among policy makers, guests, employees and suppliers, to stimulate market transformation.

“Fairmont is proud to be the first global hotel brand to partner with WWF to tackle climate change and we look forward to achieving significant CO2 reductions from our operations.”
Thomas W Storey, President, Fairmont Hotels & Resorts

Industry-wide carbon neutrality for the forest sector by 2015

The forest industry is directly and indirectly responsible for significant greenhouse gas (GHG) emissions from harvesting activities, manufacturing, transportation and product disposal. At the same time forests, soils, biomass and forest products all have the potential to store carbon for varying degrees of time. Activities aimed at reducing emissions, increasing carbon storage and reducing reliance on fossil fuels can positively influence the amount of CO2 and other GHGs in the atmosphere.

The Forest Products Association of Canada (FPAC) and WWF-Canada both believe that providing leadership in sustainability and environmental performance will realize some of the greatest opportunities for the future of the forest industry. With this in mind, FPAC and WWF-Canada have committed to use their collective resources and influence to affect positive change.

With the support of WWF-Canada, FPAC has committed to the goal of industry-wide carbon-neutrality by 2015 without the purchase of carbon-offset credits – a world first. FPAC and WWF-Canada have also agreed to use this partnership to leverage broader uptake within the forest industry, across the forest product value chain and in other sectors.

The intended impacts of this partnership are measurable improvements in GHG performance across the forestry industry in Canada, greater accountability for GHG impacts across the forest products value chain; and increased support for implementation of voluntary sector-wide GHG commitments in other sectors and/or countries

“Climate change is the number one environmental threat facing Canada’s forests and global ecossytems and becoming carbon neutral is the most significant step the forest products sector can take to protect our collective future.”
Avrim Lazar, President and CEO of FPAC

Related Links:
Forest Products Association of Canada - Forests & Sustainability
Industry-wide carbon neutrality for the forest sector
Climate Change

HP is the largest information technology (IT) company in the world, and recognize its products and services, operations, and conduct have impact that reaches far beyond its business.

In 2007, HP embarked on a joint initiative with WWF to establish an absolute reduction target for greenhouse gas emissions from HP’s operating facilities worldwide; explore efficiency goals for products; and educate and inspire others to reduce their CO2 emissions. HP has committed to reducing the combined energy consumption and associated greenhouse gas emissions of HP operations and products by 25% below 2005 levels by 2010, and in February 2008, became a WWF Climate Saver company.

HP Canada has combined this commitment with strong support for two of WWF-Canada’s climate change programs. The Living Planet Community, which mobilizes individual Canadians to reduce their individual carbon footprint and a project designed to catalyze change in the business sector and policy environment by leveraging existing Climate Savers company case studies which explore the benefits and approaches to carbon management.

Related Links:
HP Canada Philanthropy - HP and the Environment
Climate savers
Living Planet Community

Demonstrating leadership in the marine transportation industry

WWF-Canada and Seaspan International (a division of the Washington Marine Group) are working together to protect marine areas along BC’s north coast, while promoting best practices in environmental management in the marine transportation sector. By setting reduction targets for greenhouse gas and other harmful emissions, Seaspan is not only lowering their own ecological footprint, but also encouraging other companies to decrease the environmental impact of their own industrial activities on the water.

Seaspan’s employees and corporate leadership recognize WWF-Canada via their annual charitable support through the United Way. Employee contributions are matched by Seaspan’s own corporate giving to support WWF’s Pacific Region programs.

Seaspan and Washington Marine Group provide a wide range of marine-related services on the Pacific coast, including three shipyards, an intermodal ferry business, and a tug and barge transportation company that serves both domestic and international markets.

Related Links:
WMG Environmental Stewardship
WMG & WWF Agreement
 

The industry leader in forest stewardship

Tembec is a leading integrated forest products company, and the Canadian industry in terms of total area certified to the Forest Stewardship Council in Canada. The company has committed to running well-managed forests and establishing ecologically representative protected areas. Both Tembec and WWF have agree to co-operate on harnessing market demand that supports both conservation and economic aims, using the increase in sales of Tembec’s FSC-certified products as a measure of success. Tembec and WWF will be participating in the development of FSC standards. Committed to pursue FSC certification for all Tembec forests, the company has so for achieved certification of 12 million hectares in Canada.

Related Links:
Tembec
Tembec & WWF Agreement
Forests
Forest Stewardship Council