Communications Specialist

Posted on 19 December 2012  | 

Overview of the Role:
WWF-Canada’s national marketing and communications team seeks a dynamic, well-rounded Communications Specialist with strong writing and strategic communications experience. The ideal candidate will be an experienced writer, with the ability to synthesize complex information into compelling narratives. A background in journalism—particularly science or politics reporting—would provide a solid foundation.
As a key member of our national communications team, the candidate will work closely with communication, social media, and marketing colleagues to deliver on conservation, public engagement, and fundraising communications objectives.
As the primary communications consultant for the national ocean conservation team the candidate will lead communications planning and strategy effort for WWF-Canada’s ocean conservation priority programs and projects.

Key Responsibilities:
• Developing a strong, dynamic and integrated oceans conservation narrative for WWF and identifying and leveraging opportunities to position WWF’s voice and brand in an “oceans” space
• Developing and leading the execution of communication strategies, plans and activities in support of WWF-Canada’s ocean conservation priorities (as well as related international ocean conservation priorities, as appropriate), in consultation with conservation leads. This will include:
 Strategically identifying audiences and cultivating relationships with key communications influencers (reporters, bloggers, etc.)
 Developing key messages
 Planning and managing communication tactics leveraging a range of mediums (stories, videos, blogs, infographics, reports etc.) and channels (traditional media, social media, WWF communication properties, etc.)
 Identifying and managing resources to execute strategies (including internal staff and external vendors) in coordination with key members of the national marketing and communications team.
• Providing writing capacity and expertise (speeches, Op-Eds, web copy, blogs, etc.) to the national marketing and communications team to support priority communications initiatives
• Protecting the WWF image and brand and provide capacity in crisis communications for all WWF national programs;
• A post secondary degree, preferably in the areas of journalism, English, professional writing or communications;
• At least 3 years experience in a communications, journalism or writing role with demonstrated skill and ability to manage complex scientific, political, or technical content
• Proven ability to work within a collaborative team environment and as a consultant
• Ability to work with senior management and offices in different locations;
• Knowledge of basic principles of sound project management;
• Media relations experience is an asset but not required;
• Experience working in a conservation environment and with ocean conservation issues is an asset but not required;

Other Information:

This is a full-time permanent position starting in February 2013, based out of either our Toronto or Halifax office. WWF-Canada has a very competitive vacation and employee benefits plan and offers a flexible and diverse workplace.

How To Apply:
A resume and cover letter referencing the position COS131 and salary expectations should be emailed to by January 11, 2013.

No phone calls please. We thank all applicants for their interest however we may contact only those candidates selected for interviews.
WWF-Canada is an equal opportunity employer. We welcome diversity in the workplace and encourage applications from all qualified candidates including women, members of visible minorities, persons with disabilities, and aboriginal peoples.



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