Head of Digital

Posted on 07 November 2013
The Head of Digital is a senior and passionate leader in WWF-Canada’s interactive space, who needs to be a leading force in the development and oversight for the digital and social media strategic solutions that support all of WWF-Canada’s conservation and fundraising goals.
This role is critical in being able to challenge convention in order to influence WWF-Canada’s digital marketing knowledge, tools and abilities to maximize supporter and donor behavior. This role is not about creating a separate department, but rather to serve as a “centre of excellence” serving as a strong resource, advisor, mentor and evangelist in the organization.
Major Duties and Responsibilities:
1. Digital Strategy Development and Consultation (35%)
  • Lead the strategic development and effective implementation of digital initiatives across WWF’s core digital platforms
  • Provide strategic leadership to develop and deliver innovative solutions to ensure integration and further organizational goals
  • Promote continual strategic improvement and a culture of innovation, excellence and accountability
  • Work with internal stakeholders to seek alignment on strategic priorities
  • Play a consultative/advisory role that helps identify gaps and corresponding solutions to match organizational needs and expectations
  • Develop and manage relationships with key internal and external partners and service providers
  • Identify resource requirements and find innovative solutions to meet them
  • Demonstrate a strong and ongoing understanding of new industry digital tools, systems and processes
  • Spearhead the business case(s) for these new industry digital tools, systems and processes to be implemented by WWF
2. Campaign Support (20%)
  • Lead the integration of digital marketing initiatives to support Conservation and Fundraising campaigns
  • Provide strategic digital leadership to Conservation and Fundraising projects and campaigns that seek to deliver results on identified goals and objectives
  • Develop and oversee the delivery of innovative digital solutions to set measurable objectives and drive optimization
3. Analysis (15%) 
  • Conduct market trends analysis and provide strategic insight to organization regarding relevant emerging trends/best practices in digital
  • Lead the ongoing analysis of our core digital platforms to ensure we are optimizing their effectiveness in meeting our organizational objectives
4. Site Optimization and Promotion (10%)
  • Manage strategies to optimize site performance including SEO, re-marketing, Google adwords
  • Advise on/ inform content development to maximize performance.
5. People Management (15%)
  • Lead the management of the digital team
  • Facilitate and coordinate an effective digital team which is well integrated with and functions collaboratively with the larger Marketing & Communications team, and works in strong alignment with conservation teams and goals
  • Manage and develop individual staff members through effective performance management including the development of individual work plans and motivate the achievement of results consistent with agreed objectives.
6. Administration (5%)
  • Manage and report on assigned budget and results
  • Produce and maintain guidelines, and process documents as required to support and streamline digital work

  • University Degree in Marketing, Computer Science, or Technology
  • 5 to 7 years experience with Online marketing, content management, web analytics and project management
  • Exceptional project management skills
  • Ability to work constructively in alignment with WWF-Canada’s values and act with integrity
  • Knowledgeable, optimistic, determined and engaging
  • High-level of initiative, problem solving skills and ability to use sound judgment to make decisions
  • Ability and experience managing teams
  • Relationship-building, collaboration and customer service skills with internal and external stakeholders
  • Strong written and verbal communication skills
  • Passion for digital innovation
Term: This is a full time permanent position, based in our Toronto office.
A resume and cover letter referencing “Head of Digital – HD567” and your salary expectations should be directed to Human Resources at CA-jobs@wwfcanada.org by: Wednesday, November 20, 2013. Please reference the above position in the subject line as well.  
WWF-Canada is an equal opportunity employer. We welcome diversity in the workplace and encourage applications from all qualified candidates including women, members of visible minorities, persons with disabilities, and aboriginal peoples.
Given the volume of applications received, we request that you do not follow up your application with a phone call.  We will contact only those candidates selected for interviews and thank all applicants for their interest in WWF-Canada