Senior vice-president, development
Martha Hancock brings her wealth of corporate experience in social responsibility and marketing to the business of raising the funds WWF-Canada needs to carry out its important conservation work in Canada and abroad.
She moved from the corporate world to the not-for-profit sector in early 2017 to put her passions and skills to work creating solutions to the most serious conservation challenges facing our planet, especially climate change.
She has previously been the chief environmental officer and head of philanthropy and sponsorship at Manulife Financial, where she wove social-responsibility into the global brand and business strategies and gained experience in environmental-risk management, corporate community investment and corporate sponsorships. Prior to Manulife, she held senior marketing strategy roles at Royal Bank of Canada, which included activating its green strategy for commercial clients.
BA (Hons) University of King’s College/Dalhousie University, Halifax
MBA, Schulich School of Business, York University
STARTED AT WWF: 2017
FAVOURITE SPECIES: Coelacanth, a living dinosaur-era fish that reminds us of the long history of life on Earth.
LITTLE KNOWN FACT: Martha’s first career was in theatre as a director and stage manager.