- Sustainable Seafood
As the largest buyer and seller of seafood, Loblaw is helping to transform the seafood industry by sourcing all of its seafood from sustainable sources. At the end of 2013, more than 80 per cent of the seafood product sales in their core seafood categories were procured from Marine Stewardship Council (MSC) or Aquaculture Stewardship Council (ASC) certified sources, acceptable sources with conditions, or sources making meaningful progress toward sustainability. WWF-Canada works with Loblaw to help set the standards for sustainable seafood sourcing, analyze the seafood products in their supply chains, and raise public awareness through national campaigns. Loblaw also supports WWF-Canada through sponsorship and philanthropic giving.