Business Transformation | WWF-Canada

Business Transformation

Through driving sustainable business practices, we are working to inspire a change in thinking about environmental solutions in companies and encourage them to transform themselves into environmental leaders. We do this to demonstrate that not only does this drive meaningful conservation impact, but it benefits companies by leaving them better placed to avoid environmental-related risks while realizing opportunities within their long-term business strategies.

Loblaw Companies Limited

  • Sustainable Seafood 
The way we capture and cultivate seafood is directly linked to the health of our oceans. As the largest traded food commodity on the planet, we need to ensure the seafood we eat comes from sustainable sources.

As the largest buyer and seller of seafood, Loblaw is helping to transform the seafood industry by sourcing all of its seafood from sustainable sources. At the end of 2013, more than 80 per cent of the seafood product sales in their core seafood categories were procured from Marine Stewardship Council (MSC) or Aquaculture Stewardship Council (ASC) certified sources, acceptable sources with conditions, or sources making meaningful progress toward sustainability. WWF-Canada works with Loblaw to help set the standards for sustainable seafood sourcing, analyze the seafood products in their supply chains, and raise public awareness through national campaigns. Loblaw also supports WWF-Canada through sponsorship and philanthropic giving.

Fednav Limited

  • Best Practices in Shipping
Shipping is important for all current and future economic development in the Arctic. We have an opportunity to manage the inherent risks of this growth today, while shipping in the Canadian Arctic is still relatively low compared to other regions. Marine shipping is one of the most environmentally-friendly and fuel efficient modes of transport, but given the fact that 90% of global trade is carried by ships, marine shipping contributes roughly 3% to global greenhouse gas emissions. This contribution is expected to increase significantly over the next 20 to 50 years.

WWF-Canada has been working with Fednav, the only Canadian Arctic shipping company operating in the Arctic year-round, on two priorities of mutual interest: developing leadership in operational sustainability and philanthropic support for arctic conservation. Funding and input from Fednav led to the development of a study identifying best practices in Arctic shipping: Benchmarking for Best Practices in Arctic Shipping. Current work entails joint research on measures for reducing shipping impacts in the Hudson Strait.

Canada Steamship Lines

  • Best Practices in Shipping
WWF-Canada and Canada Steamship Lines are working together to influence the general shipping community by providing environmental leadership by minimizing its impact and making shipping even more sustainable. Our partnership focuses on climate leadership, employee engagement, modal comparison, governmental policy and support for species protection. CSL's support since 2006 has enabled WWF-Canada's work to decrease the occurrences of right whale entanglement in fishing gear. With the support of CSL, WWF-Canada led research and mapped the temporal and spatial risk zones where whales and fishing gear are most likely to overlap. This research and a collaborative engagement led to the movement of shipping lanes and a direct improvement in the well-being of right whales. Currently, CSL is supporting WWF-Canada’s beluga research work in this threatened species’ critical Gulf of Saint-Lawrence habitat to understand the population’s decline we’ve been observing in the past years.

Fairmont Hotels & Resorts

  • Climate Savers 
Climate Savers is a climate leadership program that seeks to transform businesses into leaders of the low-carbon economy.

In 2007, WWF and Fairmont began working towards achieving Climate Savers status - a global WWF program where select corporations make voluntary commitments to reduce greenhouse gas emissions, and in 2009, Fairmont officially joined. Fairmont achieved its commitment in 2013 by reducing its absolute greenhouse gas emissions from their existing portfolio of worldwide hotels by 20% from 2006 levels.