Cause Marketing and Licensing | WWF-Canada

Cause Marketing and Licensing

The value of the environmental message of WWF’s brand is more important than ever to companies, retailers and consumers.
WWF partners with companies to promote our work and projects utilizing the iconic panda logo. WWF works to communicate our message to new audiences, to raise critical funds for projects, and to showcase how everyday products can be produced using responsibly-sourced materials.

Cause Marketing

Coca-Cola Canada

  • Consumer Products 
Since 2007, Coca-Cola has been supporting WWF’s polar bear conservation work to raise awareness about the plight of the polar bear, a WWF flagship species and a Coca-Cola icon. In 2011 Coca-Cola scaled up its support for Arctic conservation. The company is contributing $2 million to WWFs Arctic work over 5 years and further helping to raise funds through its global Arctic Home campaign. This campaign supports the Last Ice Area project – an ambitious global WWF Arctic initiative to help secure a healthy future for the one Arctic region expected to retain its summer sea ice until 2050. Projects underway in the Last Ice Area enabled by this support include the studying of wildlife sea ice habitat, tracking wildlife movement, and polar bear guard training to keep Northern communities and polar bears safe. Over $5 million has been pledged or raised globally for Arctic conservation through Coca-Cola philanthropic support and the Arctic Home campaign since 2011.

Contact us

If you are interested in becoming a WWF-Canada cause marketing or licensing partner, please contact Kathrin Majic, Director, Corporate Partnerships for more information at

Bank of Montreal (BMO)

  • Banking & Finance
Bank of Montreal (BMO) is a valued partner to WWF-Canada. The BMO WWF MasterCard® Program helps support important conservation initiatives across the country. The card provides cardholders with all the benefits of a regular BMO credit card, including convenience, security, purchase protection and the ability to earn AIR MILES reward miles or CashBack rewards. Every time a cardholder makes a purchase, a percentage of the dollar value of the transaction goes directly to WWF-Canada. Click here to find out more.

Lindt & Sprungli

  • Consumer Products
Lindt & Sprungli became a WWF International partner through their commitment to 100% Responsibly Sourced Palm Oil.  Lindt & Sprungli (Canada) supports WWF through cause marketing efforts. In 2016 Lindt donated $5 from every Lindor Truffle 150 count carrier box sold during a promotional period.  The campaign raised $50,000 for WWF’s vital conservation work in the Arctic.

The Printing House

  • Print
The Printing House (TPH®) is one of North America’s most sustainable printing companies.  TPH® is proud to support WWF’s vital Ocean’s work through their employee giving program.  TPH® is also proud to donate $25,000 in printing credit to WWF-Canada helping to offset administrative costs. 

Loyalty One

  • Loyalty
AIR MILES enables Collectors to donate their reward miles to charities and, to-date, Collectors have donated more than $200,000 to WWF (since 2009).

Holt Renfrew

  • Retailer
In 2015, through Holt Renfrew’s H Project, a limited edition Stella McCartney teddy bear was sold over the Holidays to raise funds and awareness for WWF-Canada’s Arctic program.



  • Forestry, Pulp and Paper
Domtar is committed to independent third-party forest management through Forest Stewardship Council™ (FSC®) certification (links to WWF International) and to using the world’s resources sustainably through the responsible use of paper. Domtar’s packaging features the panda logo and includes educational content. An annual contribution of $425,000 is made to WWF in the US and Canada from the sale of FSC® Certified EarthChoice® products to support our global conservation efforts.

Active America Corp (Knitwits)

  • Apparel & Accessories
Knitwits creates a range of animal hats, scarves and mittens; made from 100% New Zealand wool using Azo free natural dyes. These accessories are fair trade, hand crafted, water resistant and warm with a thick fleecy lining. 20 per cent of all online sales go to support WWF-Canada. Knitwits WWF accessories are available on WWF-Canada’s online store and through their website.

Merchant Ambassador

  • Toy
Merchant Ambassador is a WWF-International licensing partner, producing FSC certified wooden games & puzzles. Their range of animal-themed kids games include fun & educational twists on classics like Tumblin’ Tower, Memory Match, Dominoes, and Bingo, and feature species imagery and fun facts to stimulate interest in the wild world. Ten per cent of net sales in Canada from each product goes to WWF-Canada, supporting our vital conservation efforts. In Canada, items are available at Toys R Us and at Mastermind Toys

International Bon Ton Toys (IBTT)

  • Toy
International Bon Ton Toys (IBTT) is the licensed plush partner for WWF-Canada. The line of plush features key species in various sizes all made with sustainable and ethical practices meeting specific OekoTex 100 guidelines and utilizing FSC certified packaging. IBTT provides WWF-Canada with the plush for their adoptions kits and also sell in retailers across Canada. WWF-Canada receives 12 per cent of net sales of all WWF plush, sold at retail.

Lifestyle Market

  • Apparel & Accessories
Lifestyle Market is the exclusive distributor for Talented. Talented is a British based, ethically focused accessories brand committed to creating bags that are Fairtrade and ecologically printed. International artisans are invited to collaborate with the brand for exclusive designs. 10 per cent of proceeds from the sale of WWF collection products help to support WWF-Canada’s conservation work. The collection is available in select boutiques and via

Calendar Club

  • Stationery
Calendar Club has created a range of WWF wildlife-themed wall calendars, using FSC certified paper. The calendar themes include elephants, sea turtles, polar bears and giant pandas. In the U.S. and Canada, WWF receives $.50 for each calendar purchased. Calendars are available at

Ziga Media

  • Stationery
Ziga Media has created a range of WWF themed calendars, using FSC certified paper.  WWF-Canada receives 5% of net sales for each product sold in Canada.  Products are available at