- Industry: Beverages
- Type of Partnership: Communications and Awareness Raising
- Conservation focus of partnership: Arctic
- FY2014 funding range: above 1,000,000
Mobilizing Support for Arctic Conservation
At a global level, Coca-Cola and WWF are working together on three fronts: freshwater, polar bear conservation and energy conservation.
Since 2007, Coca-Cola has been supporting WWF's polar bear conservation work to raise awareness about the plight of the polar bear a WWF flagship species and a Coca-Cola icon. In 2011 Coca-Cola scaled up its support for Arctic conservation. The company is contributing $2 million to WWF's Arctic work over the next 5 years and further helping to raise funds through its global Arctic Home campaign. This campaign supports the Last Ice Area project – an ambitious global WWF Arctic initiative to help secure a healthy future for the one Arctic region expected to retain its summer sea ice until 2050. Projects underway in the Last Ice Area enabled by this support include the studying of wildlife sea ice habitat, tracking wildlife movement and polar bear guard training to keep Northern communities and polar bears safe. Over $5 Million have been pledged or raised globally for Arctic conservation through the Coca-Cola philanthropic support and Arctic home campaign since 2011.
Churchill, Manitoba © Peter Ewins / WWF-Canada
Water is a priority for WWF's conservation efforts and a precious resource for Coca-Cola's business. WWF has had a global partnership with The Coca-Cola Company since 2007 to help conserve the world’s freshwater resources. This work spans eleven key basins spanning Asia, Africa and the Americas. The partnership, recently extended to 2020, includes targets to measurably improve environmental performance: GHG reductions, renewable packaging, sustainable sourcing and water efficiency. Through the partnership, Coca-Cola realized a 21.4 percent improvement in water efficiency from 2004 through 2012.
In addition, as a member of WWF’s Climate Savers program, Coca-Cola committed to stabilize emissions system-wide and to a 5 percent absolute emissions reduction in Annex 1 countries by 2015 compared to baseline year 2004 for both targets.