Companies we work with | WWF-Canada

Companies we work with

WWF-Canada works with a wide range of supporters and partners to fulfill its mission of promoting a world where humans live in harmony with nature.

See below for more information on organizations engaging with WWF-Canada and providing generous support.

Coca-Cola Canada

  • Industry: Beverages
  • Type of Partnership: Communications and Awareness Raising
  • Conservation focus of partnership: Arctic
  • FY2014 funding range: above 1,000,000

Mobilizing Support for Arctic Conservation

At a global level, Coca-Cola and WWF are working together on three fronts: freshwater, polar bear conservation and energy conservation.

Since 2007, Coca-Cola has been supporting WWF's polar bear conservation work to raise awareness about the plight of the polar bear a WWF flagship species and a Coca-Cola icon. In 2011 Coca-Cola scaled up its support for Arctic conservation. The company is contributing $2 million to WWF's Arctic work over the next 5 years and further helping to raise funds through its global Arctic Home campaign. This campaign supports the Last Ice Area project – an ambitious global WWF Arctic initiative to help secure a healthy future for the one Arctic region expected to retain its summer sea ice until 2050. Projects underway in the Last Ice Area enabled by this support include the studying of wildlife sea ice habitat, tracking wildlife movement and polar bear guard training to keep Northern communities and polar bears safe. Over $5 Million have been pledged or raised globally for Arctic conservation through the Coca-Cola philanthropic support and Arctic home campaign since 2011.



Churchill, Manitoba © Peter Ewins / WWF-Canada


Water is a priority for WWF's conservation efforts and a precious resource for Coca-Cola's business. WWF has had a global partnership with The Coca-Cola Company since 2007 to help conserve the world’s freshwater resources. This work spans eleven key basins spanning Asia, Africa and the Americas. The partnership, recently extended to 2020, includes targets to measurably improve environmental performance: GHG reductions, renewable packaging, sustainable sourcing and water efficiency. Through the partnership, Coca-Cola realized a 21.4 percent improvement in water efficiency from 2004 through 2012.

In addition, as a member of WWF’s Climate Savers program, Coca-Cola committed to stabilize emissions system-wide and to a 5 percent absolute emissions reduction in Annex 1 countries by 2015 compared to baseline year 2004 for both targets.

Loblaw Companies Ltd.

  • Industry: Retail
  • Type of Partnership: Driving Sustainable Business Practices, Communications and Awareness Raising, Philanthropic
  • Conservation focus of partnership: Commodities (seafood), Oceans, Freshwater
  • FY2014 funding range: above 1,000,000

Advancing Conservation and Public Environmental Action
 
Loblaw Companies Limited, Canada's food and pharmacy leader, and the nation’s largest food retailer.  As the largest buyer and seller of seafood, Loblaw is helping to transform the seafood industry through its sustainable seafood commitment by sourcing all of its seafood from sustainable sources. At the end of 2013, more than 80 per cent of the seafood product sales in their core seafood categories were procured from Marine Stewardship Council (MSC) or Aquaculture Stewardship Council (ASC) certified sources, acceptable sources with conditions, or sources making meaningful progress toward sustainability. WWF worked with Loblaw to help set the standards for sustainable seafood sourcing, analyze the seafood products in their supply chains and raise public awareness through national campaigns.



MSC-certified salmon, on a shelf at Loblaw. (©) Loblaw Companies Limited.


In addition to supporting marine conservation, Loblaw is also focused on freshwater conservation through the Loblaw Water Fund. Since 2009, Loblaw has donated $1 million annually, through partial proceeds from the sale of plastic shopping bags in its stores, to WWF-Canada. This support has helped to mobilize more than one and a half million Canadians to take positive action on the environment. WWF and Loblaw have raised national awareness about energy consumption through National Sweater Day; funded student leadership on conservation in Canadian schools by awarding more than 200 Green CommUnity Grants; and encouraged almost 60,000 Canadians to clean up shores and waterways through the annual Great Canadian Shoreline Cleanup.

HP Canada

  • Industry: Information technology
  • Type of Partnership:  Philanthropic, Employee Engagement
  • FY2014 funding range: 100,000-$499,999

Scaling up Conservation at the Workplace

As we are faced with the enormous challenge of increasingly growing demands on a finite planet, we must reinvent how we live and work. Employees are an integral part of this transformation towards sustainability. Increasingly, employees are seeking opportunities to make a difference through their workplace.

With the support of HP, WWF launched Living Planet @ Work (LP@W) in 2011 to help organizations engage employees in sustainability. Today, LP@W represents more than 800 companies and 1,000 plus workplace champions worldwide, who are leveraging WWF guidance and resources to inspire and empower change at work. These highly-motivated individuals are finding greener ways of doing business, activating WWF campaigns and fundraising for WWF’s important conservation work.

We believe that the next phase in this corporate shift towards sustainability is for businesses to refocus their philanthropic mission. Currently, the scale of charitable giving to the environment does not correspond to the magnitude and scale of the environmental issues we are facing. In Canada, less than 3% of donations are directed towards environmental causes.4 We see a clear opportunity for businesses to drive their CSR and employee engagement goals while investing critical funds into the environment.


HP Volunteers. (©) HP.

In 2014, Living Planet @ Work launched WWF-Canada’s first ever dedicated workplace giving campaign - Spring Things to forge the link between employee giving and environmental conservation. HP-Canada’s Managing Director Lloyd Bryant led the way with a group of Canadian Chief Executive Officers who championed the campaign within their organizations. In its inaugural year, more than 40 workplaces participated in Spring Things and raised nearly $400,000 in support of WWF’s conservation efforts.

In addition to HP-Canada’s leadership on supporting WWF’s efforts to scale up employee engagement and giving, they sponsor our annual Panda Ball gala, and also provide in-kind donations and support for WWF-Canada’s IT equipment and technology needs.

¹ OXYGENZ Global Workplace Innovation Study;
² PriceWaterHouseCoopers;
³ Corporate Leadership Council, Towers Watson;
4 Statscan

RBC

  • Industry: Banking and Finance
  • Type of Partnership: Philanthropic - Conservation and Event Support
  • Conservation focus of partnership: Freshwater
  • FY2015 funding range: 100,000-499,999

Water for People, Water for Nature

In 2012, the RBC Blue Water Project pledged a five year commitment to support of WWF's work to protect and restore the health of the St. John river, one of Canada’s most iconic eastern rivers. WWF is bringing its convening ability and scientific focus to help chart a sustainable path for the St. John and demonstrate a future where it is possible to meet the water needs of both people and nature, not just there, but in watersheds across the country. To date, one of the key achievements has been that RBC's support has enabled WWF to complete a complex Freshwater Health Assessment as there was no baseline for the St. John's health. This assessment indicates that the St. John is in "good" condition – as defined by four scientific indicators.  Watershed groups and others on the river are utilizing this information to guide restoration efforts.


St. John River. (©) Simon Mitchel.

RBC is also the Presenting Sponsor of WWF's Pandamonium event, a signature fundraiser for our conservation work.

TELUS Corporation

  • Industry: Telecommunications
  • Type of Partnership: Communications and Awareness Raising
  • Conservation focus of partnership: Species
  • FY2015 funding range: 100,000-499,999

Supporting Species Conservation

Passionate about the conservation of Canadian wildlife and dedicated to making a difference in local communities, TELUS is contributing $1 million over four years to support WWF-Canada. 

TELUS strongly believes in the power of volunteerism and is proud to be the presenting sponsor of WWF’s volunteering program, which champions passionate and hardworking conservation volunteers for the future. This support helps WWF to engage and support volunteers, fundraise effectively and run major fundraising events, such as the CN Tower Climb.  WWF volunteers are vital in helping us to reach our conservation goals through their selflessly donated time and energy.  

TELUS is also the presenting sponsor of WWF-Canada’s ‘Go Wild Community Grants’ program which supports and promotes local grassroots projects from across the country that generate awareness for the preservation of nature and its inhabitants. The program will award grants ranging from $1,000 to $10,000, to a maximum of $90,000 annually, for the next three years to support creative ideas from Canadians on how protect and restore nature, as well as help reduce the impact of climate change.

Canada Steamship Lines

  • Industry: Shipping
  • Type of Partnership: Philanthropic
  • Conservation focus of partnership: Oceans
  • FY2014 funding range: 100,000-499,999

For a Living Atlantic

Marine shipping is one of the most environmentally responsible and fuel efficient modes of transport, but given the fact 90% of global trade is carried by ships, marine shipping contributes roughly 3% to global greenhouse gas emissions and this contribution is expected to increase significantly over the next 20 to 50 years. WWF and Canada Steamship Lines are working together to influence the general shipping community by providing environmental leadership and at the same time in minimizing its impact and making shipping even more sustainable. Our partnership focuses on climate leadership, employee engagement, modal comparison, governmental policy and support for species protection. CSL's support since 2006 has enabled WWF's work to decrease the occurrences of right whale entanglement in fishing gear. With support of CSL, WWF led research and mapped the temporal and spatial risk zones where whales and fishing gear are most likely to overlap. This research and a collaborative engagement led to the movement of shipping lanes and a direct improvement in the well-being of right whales. Currently, CSL is supporting WWF beluga research work in this threatened species’ critical Gulf of Saint-Lawrence habitat to understand the population’s decline we’ve been observing in the past years.

CSL is also a partner of the Living Planet @ Work program, engaging employees in sustainability in the workplace.

Fednav Limited

  • Industry: Shipping
  • Type of Partnership: Philanthropic
  • Conservation focus of partnership: Arctic
  • FY2014 funding range: 100,000-499,999

For a Healthy Arctic Future 

Shipping is important for all current and future economic development in the Arctic. We have an opportunity to manage the inherent risks of this growth today, while shipping in the Canadian Arctic is still relatively low compared to other regions. WWF has been working with Fednav, the only Canadian Arctic shipping company operating in the Arctic year-round, on two priorities of mutual interest: developing leadership in operational sustainability and philanthropic support for Arctic conservation. Funding and input from Fednav led to the development of a study identifying best practices in Arctic shipping: Benchmarking for Best Practices in Arctic Shipping. Current work entails joint research on measures for reducing shipping impacts in the Hudson Strait.


Arctic shipping. © Fednav.

Ontario Lottery and Gaming Corporation

  • Industry: Gaming
  • Type of Partnership: Philanthropic – Event Sponsorship, Employee Engagement
  • FY2014 funding range: 100,000-499,999

  • Mobilizing Employees and the Public for Positive Environmental Action

    Since 2009, The Ontario Lottery and Gaming Corporation (OLG) has supported WWF-Canada's sustainable living efforts. As a provincial sponsor of the Great Canadian Shoreline Cleanup, OLG has supported Canada's largest environmental action event focused on removing shoreline litter to help create healthy waters for wildlife and communities. With the help of sponsors like OLG, since 2010, WWF-Canada increased registered cleanup sites by 60% and number of participants by almost 25%, from 47,000 to almost 60,000. OLG employees throughout Ontario have volunteered at this event, as well as participated in other WWF mobilization events: Earth Hour and National Sweater Day annually since 2009. In 2010, OLG became a premium-tier partner of WWF-Canada's Living Planet @ Work program, a program that engages employees in 700+ companies for implementing more sustainable business practices.

Fairmont Hotels & Resorts

  • Industry: Hospitality
  • Type of Partnership: Driving Sustainable Business Practices – Climate Savers member
  • Conservation focus of partnership: Climate
  • FY2014 funding range: 100,000-499,999

Taking Action on GHG Emissions

In 2007, WWF-Canada and Fairmont began working towards achieving Climate Savers status - a global WWF program where select corporations make voluntary commitments to reduce greenhouse gas emissions, and in 2009, Fairmont officially joined. Fairmont has reduced its absolute greenhouse gas emissions from their existing portfolio of worldwide hotels by 20% below 2006 levels in 2013. Since 2012, Fairmont has been supporting WWF's electric vehicles work. This furthered their emissions reduction efforts and sustainable transportation efforts already taking place at its properties, e.g. through the installation of EV charging stations in 11 properties in Canada and six internationally. Fairmont has also been contributing funds to WWF-Canada's conservation work through a variety of marketing-related activities.

Domtar Inc.

  • Industry: Forestry, Pulp and Paper
  • Type of Partnership: Driving Sustainable Business Practices, Philanthropic
  • Conservation focus of partnership: Forests, Commodities (timber)
  • FY2014 funding range: 100,000-499,999

Changing the Paper Products Market

Domtar is the largest integrated manufacturer and marketer of uncoated free sheet paper in North America and the second largest in the world, based on production capacity. Domtar and WWF-Canada have partnered since 2001 to transform the forestry, pulp and paper industry. This partnership is primarily about sustainable forest management, and introducing better, more responsible paper products to the market. Domtar has committed to achieving Forest Stewardship Council (FSC) certification for 100% of its owned, operated, and directly managed forests. Domtar is a pioneer in responsible forest management. Its commitment helped make Canada the world leader in FSC certification; 31% of the world’s FSC-certified forests are in Canada.


FSC logs, Mexico © N.C. Turner / WWF-Canon

Domtar’s packaging features the panda logo and includes educational content. An annual contribution of $425,000 is made to WWF in the US and Canada from the sale of FSC® Certified EarthChoice® products to support our global conservation efforts.

Domtar is also a bronze level sponsor of WWF's annual Panda Ball, our signature gala fundraiser for our conservation work and had been a generous donor of all paper used by WWF-Canada for its communication needs.

CIBC

  • Industry: Banking and Finance
  • Type of Partnership: Philanthropic
  • FY2014 funding range: 50,000-99,999

CIBC’s support of $150,000 over three years (2013-15) is directed to WWF’s Schools for Living Planet program and has enabled the creation of in-classroom environmental education resources for teachers in the Northwest Territories. The materials developed span Grades 3 to 8 and cover topics like Northern soils, waste management in the NWT, types of snow and their uses, extreme weather, etc. The resources are being developed to compliment the NWT territorial curriculum, the Dene Kede curriculum and the Inuuqatigiit curriculum.

Torys LLP

  • Industry: Legal services
  • Type of Partnership: Philanthropic – In kind services
  • FY2014 funding range: 50,000-99,999

For more than 15 years Torys has contributed to our conservation work by providing WWF with dependable, timely legal expertise. Some key areas in which Torys has played an instrumental role include marketing agreements and assistance for developing WWF policies and by-laws that ensure transparency, compliance and good governance. In addition to this essential expertise, Torys has generously hosted numerous WWF events for our donors and partners in their downtown Toronto offices.

For a full list of our financial supporters please see our latest Annual Report.
 

Bullfrog Power

  • Industry:Renewable Energy
  • Type of Partnership: Sponsorship
  • FY2014 funding range: $50,000-$99,999
Bullfrog Power is a partner of WWF-Canada’s Living Planet at Work program, helping to provide tools and resources on energy conservation at work to LP@W champions.

Lindt & Sprungli

  • Industry: Consumer products
  • Type of Partnership: Cause Marketing
  • Conservation focus of partnership: Arctic
  • FY2015 funding range: $50,000 - $99,000
Lindt & Sprungli became a WWF International partner through their commitment to 100% Responsibly Sourced Palm Oil. Lindt & Sprungli (Canada) supports WWF through cause marketing efforts. In 2016 Lindt donated $5 from every Lindor Truffle 150 count carrier box sold during a promotional period. The campaign raised $50,000 for WWF’s vital conservation work in the Arctic.

CLIF Bar & Company

  • Industry: Consumer Products
  • Type of Partnership: Sponsorship
  • FY2014 funding range: $50,000-$99,999
CLIF Bar & Company is a silver level sponsor of WWF-Canada’s most significant fundraising event, the CN Tower Climb.

The Printing House

  • Industry: Print
  • Type of Partnership: Cause Marketing
  • FY2015 funding range: $50,000 - $99,000
The Printing House (TPH®) is one of North America’s most sustainable printing companies.  TPH® is proud to support WWF’s vital Ocean’s work through their employee giving program.  TPH® is also proud to donate $25,000 in printing credit to WWF-Canada helping to offset administrative costs. 

Bank of Montreal (BMO)

  • Industry: Banking & Finance
  • Type of Partnership: Cause Marketing
  • FY2014 funding range: $25,000-$49,999
Bank of Montreal (BMO) is a valued partner to WWF -Canada. The BMO WWF MasterCard® Program helps support important conservation initiatives across the country. The card provides cardholders with all the benefits of a regular BMO credit card, including convenience, security, purchase protection and the ability to earn AIR MILES reward miles or CashBack rewards. Every time a cardholder makes a purchase, a percentage of the dollar value of the transaction goes directly to WWF-Canada. Click here to find out more.

Symcor

  • Industry: Banking & Finance
  • Type of Partnership: Sponsorship
  • FY2015 funding range: $25,000-$49,999
Symcor is passionate about the environment, inclusion, education, health and the community. Through their $25,000 sponsorship of WWF-Canada's Schools for a Living Planet program they are able to demonstrate their commitment to three of these pillars - Education, Environment and Community.

Active America Corp (Knitwits)

  • Industry: Apparel & Accessories
  • Type of Partnership: Licensing
  • FY2015 funding range: $25,000-$49,999
Knitwits creates a range of animal hats, scarves and mittens; made from 100% New Zealand wool using Azo free natural dyes. These accessories are fair trade, hand crafted, water resistant and warm with a thick fleecy lining. 20% of all online sales go to support WWF-Canada. Knitwits WWF accessories are available on WWF-Canada’s online store and through their website.

Loyalty One

  • Industry: Loyalty
  • Type of Partnership: Cause Marketing
  • FY2015 funding range: $0,000-$24,000
AIR MILES enables Collectors to donate their reward miles to charities and, to-date, Collectors have donated more than $200,000 to WWF (since 2009).

Holt Renfrew

  • Industry: Retail
  • Type of Partnership: Cause Marketing
  • FY2015 funding range: $0-$24,999
Holt Renfrew supports WWF-Canada through cause marketing efforts.  In 2015, through Holt Renfrew’s H Project, a limited edition Stella McCartney teddy bear was sold over the Holidays to raise funds and awareness for WWF-Canada’s Arctic program.

Merchant Ambassador

  • Industry: Toy
  • Type of Partnership: Licensing
  • FY2015 funding range: $0-$24,999
Merchant Ambassador is a WWF-International licensing partner, producing FSC certified wooden games & puzzles. Their range of animal-themed kids games include fun & educational twists on classics like Tumblin’ Tower, Memory Match, Dominoes, and Bingo, and feature species imagery and fun facts to stimulate interest in the wild world. 10% of net sales in Canada from each product goes to WWF-Canada, supporting our vital conservation efforts. In Canada, items are available at Toys R Us and Mastermind Toys.

International Bon Ton Toys (IBTT)

  • Industry: Toy
  • Type of Partnership: Licensing
  • FY2015 funding range: $0-$24,999
International Bon Ton Toys (IBTT) is the licensed plush partner for WWF-Canada. The line of plush features key species in various sizes all made with sustainable and ethical practices meeting specific OekoTex 100 guidelines and utilizing FSC certified packaging. IBTT provides WWF-Canada with the plush for their adoptions kits and also sell in retailers across Canada. WWF-Canada receives 12 per cent of net sales of all WWF plush, sold at retail.

Lifestyle Market

  • Industry: Apparel & Accessories
  • Type of Partnership: Licensing
  • FY2015 funding range: $0-$24,999
Lifestyle Market is the exclusive distributor for Talented. Talented is a British based, ethically focused accessories brand committed to creating bags that are Fairtrade and ecologically printed. International artisans are invited to collaborate with the brand for exclusive designs. 10 per cent of proceeds from the sale of WWF collection products help to support WWF-Canada’s conservation work. The collection is available in select boutiques and via lifestylemarket.ca.

Slow Factory

  • Industry: Apparel & Accessories
  • Type of Partnership: Licensing
  • FY2015 funding range: $0-$24,999
Slow Factory and WWF have joined together to showcase the beauty of nature and sustainable products. The Petit Atlas collection is a limited edition selection of silk scarves depicting NASA imagery of WWF's priority areas: Freshwater, Oceans, Arctic and Forestry. The scarves have been made by a fair trade, family-owned Italian business using 100% silk twill. All dyes and inks used in the printing process are ecofriendly, meeting the OekoTex Standard 100 product class I and II. The packaging and paper used is FSC and SFI certified. 10% of net sales in Canada will go towards WWF-Canada’s conservation efforts. The scarves are available exclusively at Slowfactory.com

Calendar Club

  • Industry: Stationery
  • Type of Partnership: Licensing
  • FY2015 funding range: $0-$24,999
Calendar Club has created a range of WWF wildlife-themed wall calendars, using FSC certified paper. The calendar themes include elephants, sea turtles, polar bears and giant pandas. In the U.S. and Canada, WWF receives $.50 for each calendar purchased. Calendars are available via Calendarclub.ca.

Ziga Media

  • Industry: Stationery
  • Type of Partnership: Licensing
  • FY2015 funding range: $0-$24,999
Ziga Media has created a range of WWF themed calendars, using FSC certified paper. WWF-Canada receives 5% of net sales for each product sold in Canada. Products are available at Calendarclub.ca.