Philanthropy and Pro Bono | WWF-Canada

Philanthropy and Pro Bono

WWF-Canada depends on the generous assistance of a wide range of supporters and partners to fulfill its mission of building a future in which humans live in harmony with nature. Philanthropic and pro bono partners contribute valuable expertise, resources and funding to help build WWF-Canada’s organizational capacity and impact, and enhance operations, projects and communications. The range of assistance offered by our partners is diverse, ranging from media and advertising to legal advice. Pro bono partners help to reduce WWF-Canada’s operational costs as well as contribute to specific WWF programs.

See below for more information on organizations providing generous financial and material support.

Loblaw Companies Limited

Since 2009, Loblaw has donated $1 million annually, through partial proceeds from the sale of plastic shopping bags in its stores, to WWF-Canada. A portion of this funding has been focused on freshwater conservation through the Loblaw Water Fund. This support has helped to mobilize more than one and a half million Canadians to take positive action on the environment. WWF-Canada and Loblaw have raised national awareness about energy consumption through National Sweater Day; funded student leadership on conservation in Canadian schools by awarding more than 200 Green CommUnity Grants; and encouraged almost 60,000 Canadians to clean up shores and waterways through the annual Great Canadian Shoreline Cleanup.  Loblaw also supports WWF-Canada through business transformation work and sponsorship.

Canada Steamship Lines

WWF-Canada and Canada Steamship Lines are working together to influence the general shipping community by providing environmental leadership by minimizing its impact and making shipping even more sustainable. Our partnership focuses on climate leadership, employee engagement, modal comparison, governmental policy and support for species protection. CSL's support since 2006 has enabled WWF-Canada's work to decrease the occurrences of right whale entanglement in fishing gear. With the support of CSL, WWF-Canada led research and mapped the temporal and spatial risk zones where whales and fishing gear are most likely to overlap. This research and a collaborative engagement led to the movement of shipping lanes and a direct improvement in the well-being of right whales. Currently, CSL is supporting WWF-Canada’s beluga research work in this threatened species’ critical Gulf of Saint-Lawrence habitat to understand the population’s decline we’ve been observing in the past years.

Fairmont Hotels & Resorts

Fairmont has supported WWF-Canada's electric vehicles work since 2012. In addition to financial support in this area, Fairmont showed leadership in the Canadian hospitality industry by installing EV charging stations at 11 properties in Canada and six internationally. 

Fednav Limited

WWF-Canada has been working with Fednav, the only Canadian Arctic shipping company operating in the Arctic year-round, on two priorities of mutual interest: developing leadership in operational sustainability and philanthropic support for Arctic conservation. Funding and input from Fednav led to the development of a study identifying best practices in Arctic shipping: Benchmarking for Best Practices in Arctic Shipping. Current work entails joint research on measures for reducing shipping impacts in the Hudson Strait.


In 2012, the RBC Blue Water Project pledged a five year commitment to support WWF-Canada's work to protect and restore the health of the St. John river, the longest in Atlantic Canada. WWF-Canada is bringing its convening ability and scientific focus to help chart a sustainable path for the St. John and demonstrate a future where it is possible to meet the water needs of both people and nature, not just there, but in watersheds across the country. To date, one of the key achievements has been that RBC's support has enabled WWF-Canada to complete a complex Freshwater Health Assessment as there was no baseline for the St. John's health. This assessment indicates that the St. John is in "good" condition – as defined by four scientific indicators. Watershed groups and others on the river are utilizing this information to guide restoration efforts


CIBC’s support of $150,000 over three years (2013-15) is directed to WWF-Canada’s Schools for Living Planet program and has enabled the creation of in-classroom environmental education resources for teachers in the Northwest Territories. The materials developed span Grades 3 to 8 and cover topics like Northern soils, waste management in the NWT, types of snow and their uses, extreme weather, etc. The resources are being developed to complement the NWT territorial curriculum, the Dene Kede curriculum and the Inuuqatigiit curriculum.

Torys LLP

For more than 15 years Torys has contributed to our conservation work by providing WWF-Canada with dependable, timely legal expertise. Some key areas where Torys has played an instrumental role include marketing agreements and assistance for developing WWF-Canada policies and by-laws that ensure transparency, compliance and good governance. In addition to this essential expertise, Torys has generously hosted numerous WWF-Canada events for our donors and partners in their downtown Toronto offices.


Domtar is a generous donor of all paper used by WWF-Canada for its communication needs. Domtar also supports WWF through its business transformation work and through brand licensing.