Where Your Money Goes
Financial stewardship is key to achieving our conservation and fundraising goals, and fulfilling donor expectations. We therefore ensure we have:
In the year ended June 30, 2011, we raised $22.9 million and invested $16.0 million in our conservation work.
Our expenditure on fundraising was nearly the same as the prior year and, with revenue increasing by $1.7 million, our Fundraising and Administration costs fell to 25.9% of revenue. Over the past five years, the percentage has ranged from 19% to 28.9%, with an average of 24%. Each year the percentage is affected by revenue variations and changes in our fundraising strategy, as we adjust to new market conditions. While variations are unavoidable, particularly in challenging economic conditions, everyone at WWF is committed to using funds effectively, ensuring that, over the long haul, the maximum amount of dollars is used for conservation results.
- a strong internal control environment;
- effective governance over all operations; and
- an annual independent audit of our financial records.
In the year ended June 30, 2011, we raised $22.9 million and invested $16.0 million in our conservation work.
Our expenditure on fundraising was nearly the same as the prior year and, with revenue increasing by $1.7 million, our Fundraising and Administration costs fell to 25.9% of revenue. Over the past five years, the percentage has ranged from 19% to 28.9%, with an average of 24%. Each year the percentage is affected by revenue variations and changes in our fundraising strategy, as we adjust to new market conditions. While variations are unavoidable, particularly in challenging economic conditions, everyone at WWF is committed to using funds effectively, ensuring that, over the long haul, the maximum amount of dollars is used for conservation results.
To view past financial statements please visit our Archives page.
WWF-Canada 2011 Financial Revenue and Expenditure
WWF-Canada’s Plan
for a Living Planet
We invite you to read our five-year business plan. Learn about our conservation priorities, goals, and how, with your help, we can achieve them.
Read more... (PDF, 1.51 MB)
Read more... (PDF, 1.51 MB)