Where Your Money Goes
Financial stewardship is key to achieving our conservation and fundraising goals, and fulfilling donor expectations. We therefore ensure we have:
In the year ended June 30, 2012, we raised $23.7 million and invested $17.5 million in our conservation work.
Our expenditure on fundraising was slightly higher than the prior year (23% of our total revenue, an increase of 2%) largely as a result of investing in our first annual Panda Ball, a major fundraising and profile-raising event. Investing in our first gala was an important and successful organizational decision—one that enabled us to bring profile to environmental leaders, at a time when that leadership was most needed, and that sparked meaningful philanthropic relationships. As with our conservation work, WWF approaches fundraising with a long view, building the required foundation for the transformative work ahead.
- a strong internal control environment;
- effective governance over all operations; and
- an annual independent audit of our financial records.
In the year ended June 30, 2012, we raised $23.7 million and invested $17.5 million in our conservation work.
Our expenditure on fundraising was slightly higher than the prior year (23% of our total revenue, an increase of 2%) largely as a result of investing in our first annual Panda Ball, a major fundraising and profile-raising event. Investing in our first gala was an important and successful organizational decision—one that enabled us to bring profile to environmental leaders, at a time when that leadership was most needed, and that sparked meaningful philanthropic relationships. As with our conservation work, WWF approaches fundraising with a long view, building the required foundation for the transformative work ahead.
2012 Annual Review
Financial Statement
WWF-Canada’s Plan
for a Living Planet
We invite you to read our five-year business plan. Learn about our conservation priorities, goals, and how, with your help, we can achieve them.
Read more... (PDF, 1.51 MB)
Read more... (PDF, 1.51 MB)
View WWF’s most recent Registered Charity Information filing (T3010) with the Canada Revenue Agency
Sign up for a BMO® WWF-Canada AIR MILES® MasterCard®