Where Your Money Goes
- a strong internal control environment;
- effective governance over all operations; and
- an annual independent audit of our financial records.
In the year ended June 30, 2012, we raised $23.7 million and invested $17.5 million in our conservation work.
Our expenditure on fundraising was slightly higher than the prior year (23% of our total revenue, an increase of 2%) largely as a result of investing in our first annual Panda Ball, a major fundraising and profile-raising event. Investing in our first gala was an important and successful organizational decision—one that enabled us to bring profile to environmental leaders, at a time when that leadership was most needed, and that sparked meaningful philanthropic relationships. As with our conservation work, WWF approaches fundraising with a long view, building the required foundation for the transformative work ahead.
2012 Annual Review
for a Living Planet
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