FAQ | WWF-Canada
	© © Andrew S. Wright  / WWF-Canada


Here are responses to a few common questions about how WWF receives and spends donations from supporters. If you have a question that you don’t see answered here, please send us a note or give us a call.

Specific financial questions can be directed to our Chief Financial Officer, Gail Cosman, at gcosman@wwfcanada.org or 416-484-7709. General inquiries about our work can be directed to ca-panda@wwfcanada.org or 1-800-26-PANDA (1-800-267-2632). Thanks for supporting WWF!

Does WWF accept donations from outside Canada?

Yes. Like many Canadian charities, WWF does accept donations from outside of Canada, as permitted by Canada Revenue Agency (CRA). As an organization that tackles global conservation issues, WWF’s work reflects and attracts the interests of supporters from around the world. In 2015, 15% of WWF’s total revenue came from sources outside of Canada. The vast majority of those funds (69%) came to us through the WWF family. One of the great benefits of being a part of a global network is the ability to share resources in order to direct conservation effort where it is most needed in the world.

WWF’s work is also deeply valued and supported by Canadians, as evidenced by the fact that Canadian donors contributed 79% of WWF’s total revenue in 2015. The remaining revenue (6%) is received from promotions, product sales, and investment income.

WWF-Canada’s Plan
for a Living Planet

Learn about our conservation priorities, goals, and how, with your help, we can achieve them in our five-year plan.

How does WWF spend donor dollars? And how does WWF use donations from sources outside of Canada?

All donations to WWF (from those inside and outside of Canada) are directed to support our mission and priorities. The pie chart below from our 2015 Annual Report shows how WWF allocated funding to achieve our goals during that year. In 2015, WWF directed $15.3 million from donors to fund conservation programs, grants, awareness and advocacy efforts.

In 2015, WWF received $1.1 million directly from foreign donors (foundations, government, corporations and individuals) – this amounts to approximately 5% of WWF’s total revenue. The majority of this funding was directed to these priority areas of work: Also in 2015, WWF received $2.4 million (10% of total revenue) from other WWF offices located outside of Canada. This funding was directed to our Global Arctic Program. These initiatives represent priority areas of work for WWF’s global network that are being led, in part, by regional Canadian offices.

Does WWF hold investments in the oil and gas sector?

No. WWF-Canada’s board-approved investment policy is that our financial portfolio will be invested in a manner which compatible with our organization’s mission.   As a result, WWF-Canada does not and will not invest in enterprises or institutions from which WWF would not accept funding or consider strategic partnerships:
  • Oil and Gas
  • Armaments
  • Organizations that trade in CITES-listed flora and fauna
  • Tobacco
  • Nuclear power

What is WWF's approach to compensation?

At WWF, we recognize that fair and appropriate compensation is one part of attracting and keeping the top-quality staff that our effectiveness as Canada’s largest international conservation organization depends upon. Many roles at WWF require a combination of specialized education, expertise, and effort that reflects the nature and complexity of the work we do. As we set staff salaries, we try hard to balance the need to attract and retain talented experts with our commitment to carefully steward donors’ generous gifts.

Each year, WWF’s governance committee reviews the compensation packages for our most senior staff members and sends their recommendations to our Board of Directors for approval. You can find information about WWF’s highest compensated employees (during 2014) on the CRA website. The information for 2015 will be available once our information filing with CRA has been completed and processed.

If you have any questions or would like more information about how WWF receives and spends donated funds, please contact Gail Cosman, Chief Financial Officer, at: gcosman@wwfcanada.org or 416-484-7709.