Canadian leadership, global impact

As part of the global WWF network, WWF-Canada tackles globally important conservation issues that matter to Canada and Canadians. We focus on issues where Canada has a clear leadership role to play to help secure the future of biodiversity and the survival of life on this planet.

Our top priorities are Climate, Water and People because:

Climate change creates the world’s biggest conservation challenges, both on land and at sea. Canada has a responsibility – and the opportunity – to help lead the way in mitigation, adaptation, and the creation of a sustainable and prosperous green economy.
/ ©: WWF-Canada
Adopt an animal today!
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Symbolic Adoptions

Help protect our natural world. Adopt an animal today!
/ ©: Carlos G. VALLECILLO / WWF-Canon
Windmill, close-up. Wind Farm at Castilla-La Mancha, Central Spain
© Carlos G. VALLECILLO / WWF-Canon


Water, the lifeblood of our planet, is the world’s richest source of biodiversity and essential to every human community. Water is also Canada’s biggest global endowment. We have the opportunity now to set new world standards for the care of freshwater and ocean ecosystems.
/ ©: WWF-Canada
© WWF-Canada

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/ ©: Garth Lenz / WWF-Canada
Flores Island, Clayoquot Sound, BC
© Garth Lenz / WWF-Canada


People, because what we do – as individuals and together – matters to all other species and to the planet. Canada’s diverse citizenship connects us to every corner of the planet. The world matters to Canada and Canada matters to the world.


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When Canada steps up to take its leadership role, great things can happen. We envision a future in which:

• The Arctic is protected and adapting to climate change, supporting
communities and Arctic species
• Canadians are engaged in and taking action for our living planet, in Canada
and around the world
• Canada’s economy is green, sustainable, and growing
• Canada’s fresh water meets the needs of nature and people
• Canada’s three oceans are healthy, productive, and sustainable

Building a future in which people and nature thrive.

© All photos, graphics and images on this site remain the copyright of WWF, unless otherwise noted, and should not be downloaded without prior permission. © 2011 WWF-Canada; © 1986 Panda symbol WWF-World Wide Fund For Nature (also known as World Wildlife Fund); ® "WWF" and "living planet" are WWF Registered Trademarks.  .