Arctic Home
Last Ice Area
The proceeds from the Arctic Home campaign are going toward a WWF project called the Last Ice Area - the area where summer Arctic sea ice is predicted to persist the longest in the face of climate change.
With the leadership of local people in Canada and Greenland, WWF will work to develop a plan for this area of ice high in the Arctic, to offer a future to the polar bear and meet the needs of Inuit. Learn more.
The Arctic is warming twice as fast as the global average. Our generation is witnessing million-year-old glaciers melting and sea-ice disappearing. If this trend continues, whole communities of people and wildlife could lose their homes. Climate change is also opening up opportunities for industrial exploration and development, which require proper planning. This is a critical time for us to work together to ensure thriving lives and livelihoods in our beautiful North. Please join WWF in conserving the Arctic for life.
With the leadership of local people in Canada and Greenland, WWF will work to develop a plan for this area of ice high in the Arctic, to offer a future to the polar bear and meet the needs of Inuit. Learn more.
Save the Arctic for life
The Arctic is warming twice as fast as the global average. Our generation is witnessing million-year-old glaciers melting and sea-ice disappearing. If this trend continues, whole communities of people and wildlife could lose their homes. Climate change is also opening up opportunities for industrial exploration and development, which require proper planning. This is a critical time for us to work together to ensure thriving lives and livelihoods in our beautiful North. Please join WWF in conserving the Arctic for life. 
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Thank You
You did it! Over $2 million donated this year to secure the polar bear’s Arctic Home.
Thank you for your unprecedented support of WWF and Coca-Cola’s Arctic Home campaign. Your matched donations resulted in a $1.8 million contribution to Arctic conservation. This, in addition to Coca-Cola’s initial commitment of $2 million over five years, will be instrumental in helping secure the most resilient ice habitat for polar bears, whales, and seals. Together, we reached millions of people across North America and spread a message of hope for these amazing species. Find out how your support is making a difference.
What's at stake?
© Steve Morello / WWF-Canon
Human lives:
Sinking villages, dangerous weather and ice conditions, unpredictable wildlife patterns, conflicts with hungry polar bears - these are the effects of climate change on Arctic peoples. Will communities have to choose between jobs for their children and the health of their land? WWF sees a future for both. Learn more.
Polar bear, narwhal, walrus:
Summer sea-ice could disappear from most of the Arctic in a generation. With it will go some of the most critical habitat for these species. Their best hope is tied to a tenuous safety net of ice high in Greenland and Canada's High Arctic archipelago - one that could easily unravel without the right protections. Learn more.
Global security:
If the planet's most powerful nations focus on their right to plunder Arctic resources, using the rationale of "use it or lose it," we're all at risk. Poor planning could lead to the collapse of globally important fish stocks, economically and ecologically disastrous oil spills, and international conflict with dire consequences. But it doesn't have to be that way, if responsible stewardship is the operating principle.
Did you know?
Canada is home to two thirds of the world's polar bears, including the most at-risk populations in the world.
By the middle of this century, an estimate 80% of the last summer sea ice habitat for polar bears, whales and seals will lie in Canadian waters.
Currently, 9 oil companies hold 50 licenses to explore drilling in Canada's Beaufort Sea.
If a blowout similar to the Deep Water Horizon were to take place in Canada's icy Arctic waters, it could take two or three years simply to cap the flow of oil pumping into our ocean.
Polar Bear Tracker
Follow radio-collared bears as they explore their sea-ice habitat in the Hudson Bay.