Oceans

Our Approach

WWF-Canada is committed to improving and safeguarding the health of Canada's three oceans. To achieve this we work with seafood industry stakeholders – fishers, seafood traders, retailers, consumers – to ensure seafood is harvested in ways that sustain and protect marine environments and the species within them. We also work with governments, First Nations, and others to develop ocean management plans that integrate conservation, ecosystem resilience, and sustainable use of ocean resources.

We believe that Canada can be a world leader in building prosperous economies based on healthy oceans.

In pursuit of this vision, we work with the world's best scientific minds to advance solutions for stopping and reversing the unsustainable exploitation of our oceans and for ensuring that economic development supports biodiversity and the biological processes that we all depend on—whether or not we live near the sea.

Our comprehensive approach includes educating consumers, creating smart fishing practices and ocean management strategies, transforming global seafood policy and markets, preserving habitats, protecting species, and strengthening the livelihoods of coastal and First Nations communities.

WWF Expert

 / ©: WWF-Canada
Bettina Saier
Director, Oceans Program

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Join our Oceans Action for the Scotian Shelf and Bay of Fundy Group
 / ©: Jennifer Rice / WWF-Canada
Anemones and urchins.
© Jennifer Rice / WWF-Canada

B.C.'s Northern Coast

A priceless biological treasure. Globally, this region is precious because of its staggering natural diversity, filled with species and spaces found nowhere else on Earth. Learn more.
 / ©: MCDANIEL, Neil / WWF-Canada
A Red Irish Lord (Hemilepidotus hemilepidotus), a colourful sculpin that reaches 30 cm long, on the Bowie Seamount off the coast of British Columbia, Canada.
© MCDANIEL, Neil / WWF-Canada

Bowie Seamount – Sgaan Kinghlas

7th Marine Wonder of Canada...Why a unique underwater oasis off British Columbia’s West Coast has been designated a marine protected area. Read more...