Transforming seafood markets
Increased demand for seafood and poor governance lead to unsustainable fisheries. With our partners, we are influencing policy to ensure sustainable markets for wild-caught seafood and aquaculture products.
We work with major seafood buyers and use their purchasing power to secure seafood from sustainable sources, assess current supply chains and improve the world’s fisheries.
We also provide producers of wild-caught seafood with technical assistance to assess and adjust their current operations, so they can achieve credible certification, such the Marine Stewardship Council (MSC) or Aquaculture Stewardship Council (ASC).
MSC - Marine Stewardship Council
Its goal is to assess and certify fisheries with sustainable practices, and provide consumers with a sustainable choice. The MSC provides a global standard across all fisheries, and is supported by major companies and environmental organizations. The council also ensures that the fish you are buy was fished responsibly.
How do fish products get the MSC label? They must meet these three principles:
- Stocks must be sustainable. Any certified fishery must operate so that fishing can continue indefinitely—and not overexploit the resource.
- The fishery must minimize environmental impacts—and maintain the ecosystem it depends on.
- Fish must come from well-managed fisheries that meet local, national and international laws.
Our survey indicates
Check out the survey results.
We need you
Find out how Loblaw makes responsible, sustainable sourcing of seafood a top priority.