/ ©: Alyssa Bistonath / WWF-Canada

Sustainable Seafood

There is an urgent need and opportunity for Canada to meet the increasing national and international demand for sustainable seafood products, while changing the way we fish. It’s time for a new sustainable vision on how to steward and protect our oceans, and the wildlife that inhabit them.

“Today, 85 per cent of the world’s fisheries are either fully exploited, over exploited, depleted, or recovering from depletion,” according to the Food and Agriculture Organization’s 2010 State of the World’s Fisheries and Aquaculture report.


State of our oceans

Canada was once known as a global leader in ocean stewardship and the first country in the world to establish laws that recognized the need for better oceans management. But this role has been neglected over the past generation.

In the early 1990s, decades of over-fishing and poor ocean management finally came to a head. The collapse of Newfoundland’s Grand Banks ecosystem and North Atlantic cod fishery devastated coastal communities, and is known as one of the worst ecological crises in history.

The Atlantic, Pacific and Arctic Oceans comprise 40 per cent of Canada’s geography. We have one of the world’s most valuable fishing industries, and seafood is our second largest exported food commodity. Canada’s fishing industry contributes over $2 billion to our GDP every year and accounts for more than 70,000 jobs. In 2010, Canada exported $3.9 billion worth of fish and seafood products, with Atlantic Canada accounting for 65 per cent and British Columbia 25 per cent. Our five most valuable exports were lobster, snow/queen crab, Atlantic salmon, shrimp/prawn and herring.


Photo gallery: Watch seafood harvesting in Newfoundland.

How you can help

When you buy seafood, choose products with the MSC eco label. If they are not available, ask for them. If your retailer can‘t provide answers, say that you want to know where your seafood comes from and you want it to be credibly certified by MSC.
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What WWF is doing

WWF envisions three healthy, resilient Canadian oceans — teeming with life, providing food for the planet and sustainable livelihoods for Canadians on each coast. To turn our vision into reality, we are working with key players at home and around the globe to protect key marine ecosystems, advance smart oceans management and make sure that seafood is harvested in ways that safeguard marine environments and the species they support.
Read more.

We need a sea change

The demand for seafood is growing. On average people eat about 17kg each year and for over three billion around the world fish provides at least 15 per cent of their average animal protein intake. Aquaculture production, which is increasing at an annual rate of nearly seven per cent, has enabled this expansion. In fact, it is set to overtake wild-capture fisheries as the world‘s chief source of food.

From 2007 to 2009, total production of fish and fish products grew from 140 to 145 million tones. It is expected to grow by 50 million tonnes by 2025, putting tremendous pressure on fisheries, processors, suppliers and retailers to meet demand. Already, about 32 per cent of world fish stocks are urgently in need of rebuilding.

Watch Robin Davies, deputy leader of WWF's Global Smart Fishing Initiative, talk about marine conservation in Plenty More Fish in the Sea? Solutions to a Global Food Crisis





Ensuring that there are fish in our seas for human consumption is not the only way to secure the health of our oceans. We need to protect the entire web of life that constitutes a thriving marine ecosystem; that which connects tiny plankton to 100-tonne whales. To do that we have to conserve critical habitat and reduce threats. Destructive fishing methods pose the greatest and most immediate risk to the sustainability of our ocean ecosystems. For example, more than one third of reported global catch is identified as bycatch (unintended capture of non-target species).

There is an urgent need and opportunity for Canada to meet the increasing national and international demand for ‘sustainable seafood’ by changing the way we fish. Wide-spread adoption of a sustainable vision for stewarding and protecting our oceans and the wildlife inhabiting them is essential.

What is ‘sustainable seafood’?

‘Sustainable seafood’ refers to finfish and shellfish products harvested from wild-capture fisheries and aquaculture ‘farms’ using methods that meet the needs of the present without compromising the carrying capacity of the ecosystems upon which they depend or the ability of future generations to meet their own needs.