What WWF is Doing | WWF-Canada
	© Andrew S. Wright / WWf-Canada

What WWF is Doing

A successful approach

Over the past five decades, WWF's field work has helped bring black, white, and greater one-horned rhinos, certain populations of African elephants, mountain gorillas and Amur tigers back from the brink of extinction.

We have achieved important policy wins, such as helping bring about the global moratorium on whaling, controlling trade in endangered species such as tigers, and regulating trade in species such as mahogany and sturgeons (caught for caviar).

This work is not only giving a more certain future for specific species, but helping thousands more by contributing to the conservation of all biodiversity within many ecoregions.

Our species conservation efforts are also directly helping people, through improved livelihoods, food security, incomes, governance, and empowerment. Our work is delivering towards at least 4 of the 8 Millennium Development Goals (links to WWF International), contributing to poverty reduction in several parts of the world.


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To help fight illegal wildlife trade in Canada and worldwide, WWF-Canada is:

Enhancing wildlife trade regulation

Improving priority regulatory approaches to wildlife trade through ongoing communication and collaboration with Canadian authorities and support of CITES implementation.

Combating illegal wildlife trade

Curtailing the illegal trade in wildlife in North America by alerting authorities to emerging issues, routes, markets and organized criminal activity and support of enforcement actions.

Building capacity to respond to wildlife trade

Increasing government capacity to regulate and enforce wildlife trade laws of wildlife trade issues through the provision of training and the development of resource materials.

Ensuring sustainable fisheries

Strengthening conservation and management measures in the Pacific region and increasing the availability of products derived from sustainably sourced marine fisheries through analysis of fisheries data, liaison with government and industry, and support of WWF marine priorities.