What WWF is Doing
A successful approach
We have achieved important policy wins, such as helping bring about the global moratorium on whaling, controlling trade in endangered species such as tigers, and regulating trade in species such as mahogany and sturgeons (caught for caviar).
This work is not only giving a more certain future for specific species, but helping thousands more by contributing to the conservation of all biodiversity within many ecoregions.
Our species conservation efforts are also directly helping people, through improved livelihoods, food security, incomes, governance, and empowerment. Our work is delivering towards at least 4 of the 8 Millennium Development Goals (links to WWF International), contributing to poverty reduction in several parts of the world.