/ ©: Mark Hobson / WWF-Canada

Legacy Giving

Gift in Your Will

Where were you when you first experienced nature? Perhaps it was seeing a painted turtle in a local pond, or the stillness of the woods behind your childhood home. Or the first time you saw the ocean. Where were you?

We are all touched by the beauty of our natural world. At WWF-Canada, we are working to make sure this wonder is not lost. We fight for endangered species and their habitats—forests and tundra, rivers and coral reefs—to preserve their magnificence and guarantee their future.

Choosing to remember WWF-Canada with a gift in your Will is the perfect way to let your care and compassion for nature continue in years to come. Even a gift of 5% will make a real difference to nature and wildlife in Canada and worldwide.

How your legacy gift will help

A gift in your Will provides WWF-Canada with essential support for our conservation priorities.

For me, it's about being a good ancestor

 / ©: Sherry Pettigrew
"I have included a gift for WWF-Canada in my will because I strongly believe in being a good ancestor. I believe that together we can make a real difference for wildlife and wild places for generations to come. Together, we can ensure that our children will enjoy a beautiful and healthy planet. On behalf of them, I thank you."

Monte Hummel, O.C.
President Emeritus, WWF-Canada
Chair, Legacy Giving
© Peter Ewins / WWF-Canada © Caroline Lauzon © Cat Holloway / WWF © WWF © Alain Compost / WWF

Talk to us

 / ©: Scott Duggan
Maya Ahmad is available to speak to you anytime. Get in touch with her by phone or email to learn more about leaving a Legacy gift, or if you are an Executor or Lawyer managing an Estate.

Contact Maya directly at 416-489-4567 ext 7242 or by email: mahmad@wwfcanada.org

How it works

There are many ways to remember WWF-Canada in your Will. It doesn’t have to be a large amount—every dollar makes a difference.

You can leave a share of your assets
A good way to help is to leave a percentage of what is left of your Estate or assets after other gifts (and debts) have been paid—known as a “residual gift.” If you have already made a Will, but want to add a residual gift to WWF-Canada, your lawyer can help you do this without affecting the gifts you leave your loved ones.

You can leave a fixed sum of money
You may wish to leave us a stated sum of money. This type of gift is known as a “specific gift.”

You can leave a specific item of value
You may wish to leave us a particular item, which can be sold to support our conservation work. It could be property or an item of value, such as an antique or jewelry.

What you need to know

All that’s needed to leave a legacy gift is a few sentences. Here is some information that may be helpful:
  • Our legal name is World Wildlife Fund Canada
  • Our charitable registration number is 11930 4954 RR0001
  • Our address is 245 Eglinton Ave E, Suite 410, Toronto, ON M4P 3J1
  • Our suggested wording for a residual gift: "To pay WWF-Canada the residue (or share of the residue) of my estate for such use and purpose as the Board of Directors may determine in their absolute discretion."
  • Our suggested wording for a specific gift: "To pay WWF-Canada the sum of $___ for such use and purpose as the Board of Directors may determine in their absolute discretion."
If you have questions about what type of gift will work best for you, please contact us. Our Legacy Giving team will be happy to work with you and your family to help you meet your goals.

If you have chosen to include WWF-Canada in your Will, please let us know. We would love the opportunity to thank you. And we want to ensure that you receive the special benefits of our Legacy Circle. Contact Maya Ahmad at 416-489-4567 ext 7242, or by email at mahmad@wwfcanada.org.

Andrew S. Wright / WWF-Canada

Why consider a legacy gift?

Leave a world worth living in: Choosing to remember WWF-Canada with a donation in your Will is the perfect way to let your care and compassion for nature continue in years to come.

Amplify your impact: After your lifetime, it’s possible to make a more significant gift than you might otherwise be able to afford

Enjoy tax benefits:
By including charitable gifts in your estate planning, you may eliminate significant taxes payable upon your death.

There’s no commitment: Circumstances can change and that’s okay. Because you are not actually making a gift until after your lifetime, you can change your mind and your Will at any time.

Why we give

 / ©: Harold & Rita MacDonald
“In a word, Uncle Harold was a gentleman,” his niece, Nancy Cafik, remembers fondly. “The one thing you could always tell for sure was his deep love for Rita. He just wanted to make her happy.” The couple shared a love of nature for 45 years. “One of Harold and Rita’s favourite photographs was taken at a WWF event,” relates Nancy. “It was a very big deal for them to meet Prince Philip in 1993 at WWF’s 25th anniversary luncheon. They believed strongly in the work the organization was doing and enjoyed these opportunities greatly.”

Harold and Rita chose to include a gift for WWF in their Will. Nancy, now the executor of Harold’s Will, says, “I believe that a person’s Estate reflects what they’ve worked for their whole life. I’m just happy to be the one to fulfill their final wishes.”