The purpose of this policy is to inform our donors, supporters, and others who interact with us, including our website (www.wwf.ca) of how we collect, use, disclose, and protect personal data. This policy also informs you about the rights and choices you have with respect to your personal data, and how you can connect with us to get answers for your questions.
PERSONAL DATA COLLECTION and USE
We collect personal data directly from you. If we have your consent, or are legally permitted to, we collect your personal data indirectly.
Donations – If you donate to WWF-Canada, we will collect your contact information, address, email, and payment information to process your donation. We will collect additional information that you provide to us, including phone number, date of birth, gender, nationality, languages, and other information which is used to assist our fundraising efforts.
Promotional Communications – When you sign-up to receive our promotional communications, including our newsletter, we collect your name, email address, and other information that you provide to send you the communications you requested to receive. You may opt-out of receiving promotional communications from us by following the opt-out or unsubscribe instructions provided in our emails, or by contacting us as set out in the Contact section below. Note that upon unsubscribing, you will continue to receive transactional and account-related electronic messages from us.
Employment Applications – If you apply for a job at WWF-Canada, you will be asked to provide your resume, cover letter, or employment-related materials. We use this information to process and respond to your application and assess your suitability for current and future employment opportunities. We may collect other information that you choose to provide to us, or that we collect with your consent.
Volunteers – If you volunteer with us, we collect your name, age, address, contact information, email, emergency contact details, gender, and other information you choose to provide.
Use – We use the personal data we collect for fundraising and program implementation purposes, including:
- Processing payments from donations;
- Communicating with you about events of fundraising initiatives that may be of interest;
- Communicating with you about our programs;
- Aggregating or otherwise anonymizing your personal data for use for technical, research, and analytical purposes;
- Understanding how you use our website to improve our website;
- Requesting and collecting feedback and responding to requests and complaints;
- Meeting our regulatory and other legal reporting requirements; and
- Managing our charity, including records retention and agreements
Where personal data is processed with consent, you may (subject to contractual and legal restrictions) refuse to provide your consent, or choose to withdraw your consent, to our processing of your personal data by contacting us as set out in the Contact section below.
PERSONAL DATA COLLECTED AUTOMATICALLY
Cookies – Our website uses cookies (small files containing program code that reside on your computer), to provide usage statistics about the website, and to understand where visitors learn about the website. We also may use cookies to simplify the re-entering of your data. You can adjust your browser settings to opt out of the use of cookies by having your browser disable cookies. Look for the cookie options in your browser in the Options or Preferences menu.
Log Files – When you use our website, the servers that our website is hosted on automatically records certain information in server logs. These server logs may include information such as your web request, Internet Protocol (IP) address, browser type, referring/exit pages and URLs, number of clicks and how you interact with the website, domain names, landing pages, and pages viewed, mobile carrier, and similar information. Log files help us monitor, analyse, improve and maintain the website and to diagnose and fix technical issues.
Device Identifiers – When you access our website using a mobile device, we collect information about your device contained in your mobile device’s “device identifier.” This device identifier includes information such as the type of device you are using, its operating system, and mobile network information. We use this information to optimize the website and fix technical issues.
Analytics – We use third party service providers like Google Analytics to collect information about your use of our website, such as the features used and time spent on the website, to help us better understand our users and improve the website. The information we gather is used in an aggregate, non-identifiable form.
Social Media – If you interact with us on social media, we collect information that you disclose to us, or that the social media platforms disclose to use. For more information about the privacy practices of those social media platforms, please review the privacy policies and settings of the social media platforms and networks that you use.
DISCLOSURE of PERSONAL DATA
Service Providers – We may transfer personal data to third party service providers that provide certain services on our behalf, such as data hosting and processing, marketing, analytics, information technology services, and payment processing. Some of these service providers may be located outside of your jurisdiction of residence. While outside of your jurisdiction of residence, personal data will be subject to applicable foreign laws, which may permit government and national security agencies to access your information in certain circumstances. For more information about the way in which our service providers treat personal data, please contact us as set out in the Contact section below.
We may disclose personal data to meet our legal and regulatory obligations or otherwise as permitted or required by law, including to comply with a subpoena or warrant, to law enforcement in connection with an investigation, to protect our rights and the safety and security of our employees, and to enforce our agreements and collect debts owed to us.
THIRD-PARTY LINKS
There are links on our website that take you to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third-party’s website. We strongly advise you to review the privacy policy of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.
SAFEGUARDS
Personal data gathered by us is kept in confidence. Safeguards are in place to ensure that the information is not disclosed or shared more widely than is necessary to achieve the purpose for which it was gathered. Access is only given to employees and volunteers who must use Personal Information to perform their job function. Measures are in place to ensure the integrity and accuracy of the information and to prevent its being lost, stolen, or prematurely destroyed.
PERSONAL DATA RETENTION
Personal data is maintained on our servers or those of our service providers and is retained as long as necessary for the fulfilment of the purposes for which it was collected, in accordance with applicable law.
YOUR RIGHTS
You may request access to, or correction, of your personal data in our custody or control. You may also have the right, in specified circumstances, to object to our use of your personal data, to request the deletion of your personal data or restrict its use, to request a copy of the data you have provided to us to use for your own purposes, or to lodge a complaint with a supervisory authority. Your rights are subject to applicable legal restrictions, and we may take appropriate steps to verify your identity before responding to your request. To exercise any of these rights, please contact us in writing using the contact information set out in the Contact section below.
UPDATES to this POLICY
If we change our Privacy Policy, we will post those changes on this page to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it. Changes to this Privacy Policy are effective when they are posted on this page.
CONTACT
Questions, inquiries or requests, please contact:
Jeffrey Chu (Privacy Officer, WWF-Canada)
Senior Vice President, People, Culture and Technology
410 Adelaide St. West Suite 400
Toronto, ON
M5V 1S8
Direct Line: 416-484-7724
Toll Free: 1-800-267-2632
You can also contact our Privacy Officer via email.
You may also request a print version of our Privacy Policy by contacting the Privacy Officer.
