Legacy Giving | WWF-Canada
© Mark Hobson / WWF-Canada

Your Legacy for Wildlife

Gift in Your Will

Where were you when you first experienced nature? Perhaps it was seeing a painted turtle in a local pond, or the stillness of the woods behind your childhood home. Or the first time you saw the ocean. Where were you?

We are all touched by the beauty of our natural world. At WWF-Canada, we are working to make sure this wonder is not lost. We fight for endangered species and their habitats—forests and tundra, rivers and coral reefs—to preserve their magnificence and guarantee their future.

Choosing to remember WWF-Canada with a gift in your Will is the perfect way to let your care and compassion for nature continue in years to come. Even a gift of 5% will make a real difference to nature and wildlife in Canada and worldwide.

How it works

There are many ways to remember WWF-Canada in your Will. It doesn’t have to be a large amount—every dollar makes a difference.

You can leave a share of your assets
A good way to help is to leave a percentage of what is left of your Estate or assets after other gifts (and debts) have been paid—known as a “residual gift.” If you have already made a Will, but want to add a residual gift to WWF-Canada, your lawyer can help you do this without affecting the gifts you leave your loved ones.

You can leave a fixed sum of money
You may wish to leave us a stated sum of money. This type of gift is known as a “specific gift.”

You can leave a specific item of value
You may wish to leave us a particular item, which can be sold to support our conservation work. It could be property or an item of value, such as an antique or jewelry.

What you need to know

All that’s needed to leave a legacy gift is a few sentences. Here is some information that may be helpful:
  • Our legal name is World Wildlife Fund Canada
  • Our charitable registration number is 11930 4954 RR0001
  • Our address is 410 Adelaide Street West, suite 400, Toronto, ON M5V 1S8
  • Our suggested wording for a residual gift: "To pay WWF-Canada the residue (or share of the residue) of my estate for such use and purpose as the Board of Directors may determine in their absolute discretion."
  • Our suggested wording for a specific gift: "To pay WWF-Canada the sum of $___ for such use and purpose as the Board of Directors may determine in their absolute discretion."
If you have questions about what type of gift will work best for you, please contact us. We will be happy to work with you and your family to help you meet your goals.

If you have chosen to include WWF-Canada in your Will, please let us know. We would love to thank you personally. And we want to ensure that you receive the special benefits of our Legacy Circle. Contact Maya Ahmad at 416-484-7737 (or 1-800-267-2632), or by email at mahmad@wwfcanada.org.

Andrew S. Wright / WWF-Canada

Why consider a legacy gift?

Leave a world worth living in: Choosing to remember WWF-Canada with a donation in your Will is the perfect way to let your care and compassion for nature continue in years to come.

Amplify your impact: After your lifetime, it’s possible to make a more significant gift than you might otherwise be able to afford

Enjoy tax benefits: By including charitable gifts in your estate planning, you may eliminate significant taxes payable upon your death.

There’s no commitment: Circumstances can change and that’s okay. Because you are not actually making a gift until after your lifetime, you can change your mind and your Will at any time.

Download our full information package to learn more about leaving a legacy gift.

Our commitment to you

WWF-Canada appreciates your commitment to the future of wildlife. We respect your privacy and the decisions you make while creating your Will.


For me, it's about being a good ancestor

© Sherry Pettigrew
"I have included a gift for WWF-Canada in my will because I strongly believe in being a good ancestor. I believe that together we can make a real difference for wildlife and wild places for generations to come. Together, we can ensure that our children will enjoy a beautiful and healthy planet. On behalf of them, I thank you."

Monte Hummel, O.C.
President Emeritus, WWF-Canada
Chair, Legacy Giving

Talk to us

Maya Ahmad 
© Maya Ahmad
Maya Ahmad is available to speak to you anytime. Get in touch with Maya by phone or email to learn more about leaving a Legacy gift, or if you are an Executor or Lawyer managing an Estate.

Contact Maya at 416-484-7737 (or 1-800-267-2632) or by email at mahmad@wwfcanada.org

How your legacy gift will help

© Peter Ewins / WWF-Canada © Caroline Lauzon © Cat Holloway / WWF © WWF © Alain Compost / WWF