Gifts of Securities | WWF-Canada
© Alan BURGER / WWF-Canada

Gifts of Securities

Saving the planet is now less taxing!

There have been important changes to the taxation of charitable gifts of securities. It is now even more tax-advantageous for you to make a gift of stock rather than cash and provides another way for you to invest in conservation.

Some of Canada's most prestigious companies are in the midst of ownership changes. In considering your options as a shareholder, don't forget that donating a gift of stock gives you a great opportunity to save nature.

If this method works for you, the easiest way to make a gift of stock is to have the shares electronically transferred from your account to WWF-Canada's account. The receipt value is for the closing trading price on the day that the shares are received into WWF-Canada's account.

You will receive a tax receipt for the fully appreciated value of the donation and will no longer pay any capital gains tax.

The chart below shows the tax advantage to donating the shares directly to WWF-Canada vs. selling the shares and then donating the cash proceeds to WWF-Canada.
  Sell Shares and Donate Cash Donate Shares Directly
Fair market value $10,000 $10,000
Cost basis 2,000 2,000
Capital gain 8,000 8,000
Taxable gain 4,000 (50%) 0 (0%)
Tax credit (assuming 25%) 2,500 2,500
Tax on gain (at 50%) 2,000 0
Tax savings 500 2,500

If you have any questions, please contact:

Kailee Scott 
Coordinator Donor Relations
Phone: 1-800-267-2632 or 647-264-7174