Sharing content from WWF | WWF-Canada

Sharing content from WWF

We encourage you to use and share our content

The words - they're yours (but not the photos). We ask that you credit WWF and link back to our web site - and preferably directly to the page on which you found the original content. Conditions apply in specific circumstances so please read the sections below.

Using pictures

WWF is supported by a marvelous group of generous photographers who loan us the use of their images to help promote our work. In many cases, they do this even though they depend on their images in order to make a living and earn an income. This is why we cannot authorize you to use any images from this site.

However if you wish to use a photograph for any purpose, contact us at

Using the Panda symbol/logo

WWF's panda symbol is a registered trademark and is subject to copyright. The letters “WWF” are also a registered trademark and both must not be used to endorse or promote any products or services in any way, shape or form.

They may not be used or reproduced without express permission.

...but if the logo has already been incorporated by WWF in an image, banner or flash presentation, then that is OK - though you must never use such material to endorse or promote your site or products.

Here's the legal fluff that goes with the logo:

© 1986 Panda Symbol WWF - World Wide Fund For Nature (formerly World Wildlife Fund)
® "WWF" & "Living Planet" are WWF Registered Trademarks

Licensing and partnership possibilities are available. Please contact us at for details. 

Use of promotional banners & buttons

Use of banners/buttons from this site is actively encouraged. However, the button or banner must not be used to imply a partnership or endorsement of any product or service in any form whatsoever.

Using content for profit

If you intend to use our content in publications that are to be sold for profit, we’d appreciate hearing about it. Please let us know at, and consider a token of your thanks with a donation on this site. We'd be much obliged.

Crediting text in print & web publications

For print any reproduction, in full or in part, must credit WWF as follows:

Source: [Page title],[ url address] downloaded on [date of download] © WWF-Canada).

For a website then all you really need do is link back to our web site and, preferably directly to the page on which you found the original text.

Content Licensing

The text on this site is licensed under a Creative Commons Attribution- Share Alike 3.0 License.

Additionally, permission is also granted to copy, distribute and/or modify text on this site under the terms of the GNU Free Documentation License

Please do not use any text selectively in order to misrepresent WWF's position. Legal action may be taken if this occurs.

IMPORTANT: All images on this site do not fall under the 2 licenses above. You will need special and express permission. Contact us at and include the credit line and the image you are interested in using.

Accuracy of information

All reasonable endeavours have been used to ensure the accuracy of the content of this website. However, as the conservation field changes rapidly, no warranty is given to that effect, nor is any liability accepted by WWF-- World Wide Fund For Nature (also known as World Wildlife Fund), for any loss or damage arising from the use of this site. If your project requires the most relevant or up-to-date information or quotes, please contact us at before publishing.

Links to External Sites

WWF links to external sites in order to try and help you gain more information about a subject, or to help you find a different resource that may be of greater assistance. In doing so, WWF does not necessarily endorse or class as authoritative anything that it externally links to.

Maps on this site

The material and the geographical designations on this site do not imply the expression of any opinion whatsoever on the part of WWF concerning the legal status of any country, territory, or area, or concerning the delimitation of its frontiers or boundaries.